Artificial Intelligence (AI) and Augmented Reality (AR) technologies continued to be a significant drivers in cosmetic and personal care product industry innovation in 2023.
From fragrance reformulations to immersive digital experiences, here is our roundup of this year’s top 10 tech articles:
#10: Scent tech company launches AI software for fragrance reformulation
Moodify (Re)formulation technology enables PBC product manufacturers and formulators to adjust fragrance formulas through an algorithm-based app that suggests replacement options “based on their level of similarity to the original molecule while optimizing for different constraints,” said the company.
In this article, we interviewed Eyal Maor, CEO of Moodify, for his insights into (RE)formulation’s potential impact on cosmetics and personal care product companies, the background behind the software’s development process, and the industry pain points the technology can solve.
#9: ‘First-ever’ generative AI platform for digital sales launched
With Fractal Analytics’ launch of the Flyfish platform, cosmetics, and personal care product companies can now ‘create personalized shopping experiences’ for consumers by ‘providing consultative experiences’ and ‘analyzing individual buying patterns.’
In this article, CosmeticsDesign interviewed Shridhar Marri, CEO and Founder of Flyfish, for his insights into how Flyfish can potentially benefit cosmetics and personal care product manufacturers and suppliers, the platform’s development process and the critical pain points the technology can solve for the industry companies.
#8: How AI software is helping DTC beauty brands to shine
As the Direct-To-Consumer (DTC) beauty market continues to carve out a more significant share of the retail landscape, using the right tools to fine-tune digital retail platforms has become make or break.
In this article, CosmeticsDesign interviewed Melissa Bridgeford, CEO and Co-Founder of AI-powered, two-way SMS platform Wizard, for her insights into how this evolving technology can impact DTC beauty brands, the ways the platform can help industry companies overcome specific challenges and hurdles in the space, and where she believes the technology is headed soon.
#7: Industry expert insight on AI/AR trends in cosmetic & PBC ingredient formulation and development
As beauty technology like AI/AR continues to rapidly change the landscape of ingredient formulation and product development processes in the cosmetics and personal beauty care (PBC) industries, innovations are ‘shortening timelines,’ ‘expediting ingredient replacement identification,’ and more.
In this article, we spoke to Kia Ragland, Director of Product Development at Kylie Cosmetics & Skin, to understand her views on how technology like AI and AR influence the formulation research and development process and impact consumer product personalization trends.
#6: Skin Dossier SAAS platform launch uses AI to address consumer skin concerns
The company’s proprietary technology and extensive database use 3D imaging and consumer health data to analyze the user’s skin and hair traits to match the user with the best products to address hair and skin care issues like dryness and sensitivity.
In this Q&A article, we interviewed Skin Dossier Founder and CEO Sindhya Valloppilli as she shed light on how the company is working to bridge the diagnostic gap between beauty products and healthcare, the different ways researchers are leveraging AI technology to understand better consumer needs in skin care, and how its SAAS platform can benefit beauty brands and product consumers.
#5: Laneige launches its first immersive digital experience with virtual store
The skin care brand partnered with experiential e-commerce platform Obsess to release a digital storefront that features animations, a custom-designed layout of five rooms featuring different products, and a fully interactive experience for consumer engagement.
In this article, we spoke with Julien Bouzitat, CMO of AmorePacific US, which is Laneige’s parent company, to learn more about Laneige’s partnership with Obsess to develop and launch the virtual store, as well as the company’s plans for further investment and expansion in the digital beauty space.
#4: Revieve CEO explains how ‘selfie analysis,’ ‘virtual try-on tech’ create personalized shopping experiences
Consumer demand continues to evolve in 2023 as AI/AR tools become more advanced, allowing cosmetics and personal beauty care product companies to provide more customized omnichannel brand encounters.
We interviewed Sampo Parkkinen, CEO and Co-Founder of software company Revieve, as he shared his key takeaways from the company’s “2023: Augmenting the Beauty Consumer Journey” report, which detailed an in-depth analysis of the current beauty consumer avatar, their relationship with beauty technology, and provided predictions for this year’s biggest AI/AR trends in the beauty space.
#3: The queen of beauty tech: Perfect Corp. CEO talks AI, AR, and future trends
In this article, we spoke with Perfect Corp. CEO Alice Chang to draw on her years of technology and beauty industry experience for her predictions of 2023’s biggest beauty industry tech trends.
We explored the impact of beauty-focused apps, the diversification of beauty technology into adjacent industries like fashion, and the examination of the consumer’s relationship with beauty and tech innovations.
#2: AI driving targeting and acquisition for DTC beauty brands
Data intelligence company Proxima is leading the way for DTC beauty and personal care product brands to reach consumers better and target specific demographics with best-fit products by utilizing underlying AI data sources to meet consumer needs better.
In this article, we interviewed Proxima CEO Alex Song, who revealed how AI-data-based consumer targeting can positively impact companies across the beauty industry supply chain, including aiding in product formulation and launch to fit consumer demand best.
#1: Inside-out beauty: Neutrogena blends AI, customization, and wellness with gummie launch
Cosmetics Design-USA caught up with Neutrogena’s team of experts at CES about its innovative collaboration with UK-based wellness brand Nourished as the lines continue to blur between beauty and wellness products.
This article taught us how the partnership brought together consumer product personalization and AI technologies to create SKINSTACKS gummy vitamins for an innovative ‘beauty from within’ consumer experience.
