The company, which has operated in the US since 2008, announced its plans to open a West Coast office for the Group’s trading entity Texen Beauty Partners (TBP) to help focus on better serving major industry players in the US market.
To learn more about the company’s expansion efforts, including the strategy behind the expansion effort and plans for further growth, CosmeticsDesign spoke with Catherine Descourtieux, Sales Director, and Charlotte Oueini-Gentet, Business Development Manager in Los Angeles at TBP, for their insights.
Company background
Founded in France forty years ago, the Texen Group “is now established as a major player in the global Luxury and Beauty packaging industry [that] offers a wide range of packaging solutions and accessories developed in its own factories and those of its longstanding partners in Asia, Europe and the United States,” said Descourtieux and Oueini-Gentet. The company established its US presence in 2008 with a New York-based sales and development office and plant, growing further with its acquisition of trading entity TBP in 2016.
The expansion to the Los Angeles office marks the next step in the company’s plans for further growth and is a “significant milestone for the Group's growth, strengthening its international presence and confirming its ambitions to develop the Trading activity globally and further penetrate the US market,” stated the company’s press release.
Expansion strategy
In recent years, “Texen has evolved to collaborate with major industry players in the American market, a synergy that Texen Beauty Partners is poised to capitalize on,” shared Descourtieux and Oueini-Gentet. Therefore, “this move is strategic as the trading arm, Texen Beauty Partners, benefits from Texen's strong ties to the cosmetics and personal care market, while TBP gains access to independent brands,” they explained.
They further shared that “the Texen Group has chosen to expand its US operations at this time for several strategic reasons.” As “the US market is immense,” they explained, the expansion presents “significant growth opportunities,” and “the decision to open a new office is aligned with the goal of deploying commercial teams in the US, allowing Texen to actively engage with the market and establish a more direct presence,” they added.
Next steps
Currently, TBP “plays a crucial role in sourcing products that meet current customer demands while anticipating future market trends,” and “operates with a visionary approach, actively seeking to be a force of propositions,” said Descourtieux and Oueini-Gentet. Moving forward, “the Texen Beauty Partners new Los Angeles office provides a strategic point of contact for customers and business partners with regards to its ambition to roll out to major groups and Indies brands,” said the company’s press release.
Following the growth in operations, the next steps for the company include “expanding the team in Los Angeles, solidifying TBP's position as a proactive and forward-thinking player in the beauty and personal care industry,” concluded Descourtieux and Oueini-Gentet.
