Personalized digital brand experience company Revieve has partnered with US-based indie skin care brand Barefaced to launch what the brand describes as “the first skin care experience of its kind to launch in the U.S.” Barefaced AI Skin Coach is designed to offer an ‘all-encompassing interactive experience’ that is personalized to each consumer needs, while simultaneously providing with invaluable information to support ‘consumer engagement, retention, and brand advocacy,’ shared the company’s press release.
To learn more about Barefaced AI Skin Coach, including how the platform works to elevate the customer’s brand experience, how zero and first-party data is collected and can be leveraged to optimize a beauty brand’s operational decision-making process, and plans for further innovation and development in the beauty tech space, we spoke to Sampo Parkkinen, CEO of Revieve, for his insights.
‘The first of its kind’
Designing and launching Skin Coach required Barefaced and Revieve to acknowledge that “today’s consumers want brands to be part of their lives in a more meaningful way,” said Parkkinen.
To best address this need, “Skin Coach allows brands and retailers to share customers’ challenges, help them achieve their skin goals, and celebrate their success together,” he explained, and “the innovative partnership between Barefaced AI Skin Coach opens new opportunities for companies to tap into continuous engagement throughout the consumer journey, helping foster brand loyalty and customer retention.”
The recently launched beauty tech experience is, therefore ‘the first of its kind’ because “this new digital skin care solution not only provides customers with personalized journeys that go beyond the standard skin care quizzes and routines but allows beauty companies to better streamline internal decision-making processes and produce products efficiently,” Parkkinen shared.
For beauty brands like Barefaced, this means “utilizing the Skin Coach experience and Revieve’s AI and user-submitted data allows brands for more quick responses to market trends and consumer feedback.”
How it works
“The AI Skin Coach is a dynamic personalized digital platform experience,” Parkkinen explained, and it “focuses on goal setting, personalized progress tracking, and providing customized routines and guidance for customers.” To gain the most detailed consumer insights and provide a seamless customer experience, the platform is designed to prompt users to complete the AI Skin Quiz first.
“After using the AI Skin Quiz and receiving a recommended skin care routine from Barefaced,” he continued, “consumers are encouraged to create a user profile to track progress, creating a post-purchase experience that goes beyond a one-time interaction.”
The user profile is where consumers “begin the interactive experience” by inputting their skin goals and concerns, and then “through Revieve’s mobile skin diagnostics, customers are then prompted to take a selfie at least once a month to log and track progress,” Parkkinen said.
Once the profile has been created, “over time, the Barefaced AI Skin Coach observes changes in a customer’s skin through the selfie analysis and continuously recommends new products tailored to their needs, supporting consumers throughout their skin care journey,” he concluded.
Beauty brand benefits
Skin Coach offers a personalized and interactive shopping experience on the consumer side. Still, for beauty brands like Barefaced, “the AI Skin Coach serves as a powerful solution for brands and retailers to gather actionable insights, tailor product offerings, and position themselves as integral partners in consumers' long-term skin care regimens,” said Parkkinen.
“With the Skin Coach feature,” he further explained, “companies get access to privacy-first, zero- and first-party consumer data collected throughout the experience to better understand customer’s skin preferences and goals.”
This data can significantly impact a beauty brand’s R&D process, particularly for ingredient formulations. For example, Parkkinen illustrated, “As consumers are entering their progress through Revieve’s market-leading AI skin diagnostics technology, brands have access to each user’s current skin metrics and skin care routine insights to analyze product performance and determine if ingredient formulation changes and integrations need to be made to reflect consumer needs.”
Because “this AI-driven experience not only optimizes existing formulations but can assist in the formulation of new products that address specific skin care needs,” he added, “Revieve’s zero and first-party data collected from Skin Coach can provide skin care product manufacturers and suppliers with real-time comprehensive insights that can be leveraged for inventory, merchandising, and development processes.”
Therefore, he concluded, “brands can utilize the data to inform their strategies, ingredient research, and product formulations based on key consumer goals, concerns, demands, and recommended skin care products.”
Next steps
The collaboration between Barefaced and Revieve is just the beginning of their push for AI tech in the skin care space, and both companies “are committed to pushing the boundaries of skin care technology and continuing to innovate in the field,” said Parkkinen.
Moving forward, he explained, “we have exciting plans to enhance and expand the capabilities of the Revieve Platform, incorporating even more advanced AI/AR technologies, such as Gen AI.”
Additional plans for further development “involve continuous innovation, deeper personalization, and wider accessibility, all aimed at providing beauty brands and retailers with the most advanced and effective solutions available,” he shared, adding that “we are excited about the journey ahead and look forward to unveiling further developments in the skin care technology space.”