Cosmoprof North America 2024: Pre-show overview

16-Jul-2024 - Last updated on 16-Jul-2024 at 13:06 GMT

"In collaboration with global trend agency BEAUTYSTREAMS, Cosmoprof North America is set to host CosmoTrends (showcasing trending products from exhibitors) and Cosmoprof & Cosmopack North America Awards (recognizing the most innovative and outstanding products in the beauty industry) for the fourth year. Awards winners will be announced at the Welcome Party, open to all attendees and exhibitors, hosted directly after show hours on Tuesday, July 23rd," shared the event's press release.

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This year's Cosmoprof North America - Las Vegas show will welcome TikTok Shop as a first-time participant to the event's Buyer Program, will showcase Australia and Fiji's inaugral debut in the event's country pavilions, and includes a wide variety of educational and networking opportunities.

Cosmoprof North America is preparing for its 21st edition, scheduled from July 23-25, 2024, at the Mandalay Bay Convention Center in Las Vegas. This event plans to showcase approximately one thousand beauty brands and suppliers to an audience of buyers, retailers, distributors, brands, and press attendees.

Global brand showcase

The event's press release confirmed that Cosmoprof North America - Las Vegas will feature a wide range of worldwide beauty and personal care brands. Notable skincare, makeup, and fragrance brands include America Ulike International Inc., Armaf & Hamide Perfumes, Game On Product Group, Ivy Beauty, Montagne Jeunesse, Muzigae Mansion, and Rodial.

Additionally, the release reported that the event's hair care sector will include brands like Chi by Farouk Systems, FHI Heat, Karma Beauty, JRL, Uppercut Deluxe Co Inc., and Valera, and the nails category will feature exhibitors such as Daisy Nail Products, The GelBottle Inc., and Honey's Nail Secret.

Supply chain innovations at Cosmopack

Cosmopack, "the only event in the Americas dedicated to the entire beauty supply chain," continued the release and will have a significant presence with new and returning exhibitors. Key participants include nail polish manufacturers like Color Display, Cosmetic Industries, Fiabila, Kirker, and Selpo.

Ingredients and raw materials exhibitors will include Croda/Sederma, Naturich Labs Incorporated, and Seppic. The release reported that contract manufacturers will be represented by companies such as B.Kolor Makeup and Skincare, Colep, Federal Package, Formulated Solutions, Solésence Beauty & Science, and Swiss America CDMO.

Special country pavilions and other featured areas

The press release stated that Cosmoprof North America will feature country pavilions showcasing innovation and elements from countries with a strong beauty heritage. Represented countries will include China, Colombia, the Dominican Republic, Italy, South Africa, South Korea, and first-time participants Australia and Fiji.

This year's show will also include several special curated areas, including Discover Beauty for prestige brands new to the U.S. market, Discover Black-Owned Beauty, Discover Green for clean and eco-friendly products, and The Beauty Vanities for smaller brands with limited SKUs.

Networking opportunities & buyer programs

With a reported 43% of this year's registered attendees being first-timers, the press release affirmed that Cosmoprof North America 2024 offers numerous networking opportunities. The Buyer Program will facilitate matchmaking between exhibitors and key industry buyers, including retailers like Neiman Marcus and Target and first-time participant TikTok Shop.

Brands like Algenist, Tatcha, and The Estée Lauder Companies will also be present. New coaching sessions will allow exhibitors to receive guidance to enhance their marketing strategies and excel in meetings with buyers.

The Press Zone will connect exhibitors with publications and influencers. Participating publications include BeautyMatter, The Beauty Industry Report, CEW, Cosmopolitan, Good Housekeeping, NewBeauty, People Magazine, Refinery29, and WWD, along with influencers like @arnell.armon, @chiutips, @gillianxgrace, @glowbyramon, @jasmyndestine, and @sarahpalmyra.

Cosmoprof North America will also host CosmoTrends and the Cosmoprof & Cosmopack North America Awards, recognizing innovative products in the beauty industry.

Additionally, the event will extend beyond the convention center with the return of the Cosmoprof North America Golf Outing on July 26, allowing exhibitors and attendees to network in a relaxed setting.

Educational opportunities & expert panels

The event will continue to offer educational programs through CosmoTalks, Cosmopack Education, and The Entrepreneur Academy. A highlight is the panel discussion titled "End-to-End Prestige Beauty Landscape in a Time of Evolution," featuring insights from The Estée Lauder Companies, Smashbox, and Aveda.

This panel will discuss strategies and innovations in marketing, product development, and sustainability.

For more information and to register, visit Cosmoprof North America.