Amorepacific Group has made a significant impact during Amazon Prime Day, securing the top three spots in the Beauty & Personal Care category.
As reported by the company, the performance is its "most significant success to date in Amazon's Prime Day event." The top-performing products were COSRX's Advanced Snail 96 Mucin Power Essence, LANEIGE's Lip Glowy Balm-Berry, and LANEIGE's Lip Sleeping Mask-Berry.
"Notably," the release confirmed, "LANEIGE's 'Lip Glowy Balm-Berry' was completely sold out, underscoring the brand's global popularity." At the same time, "AESTURA's 'ATOBARRIER365 Cream' ranked second in the Facial Cream & Moisturizers category," and "'Mise En Scene Perfect Serum' topped the Hair Serums ranking," while "COSRX's flagship product, 'Advanced Snail 96 Mucin Power Essence,' claimed the top spot."
Key products and strategies
The success of these products underscores Amorepacific's commitment to quality and innovation. For example, the Advanced Snail 96 Mucin Power Essence has gained a dedicated following for its hydrating and skin-repairing properties. Similarly, LANEIGE's lip care products are favored by consumers for their moisturizing benefits and appealing scents.
Amorepacific's achievement is mainly due to its strategic use of "enhanced AI-driven marketing activities and search keyword optimization," as shared by an Amorepacific Amazon channel representative in a recent press release. These techniques effectively improved product visibility and targeted customer engagement, and the integration of COSRX as a subsidiary has also strengthened Amorepacific's market position, particularly in North America.
Future expansion & technological advancements
The company's success on Amazon Prime Day reflects its broader growth strategy and increasing global influence—Amorepacific plans to leverage digital technologies and explore new market opportunities to expand its product offerings. The company aims to introduce more innovative beauty solutions that align with shifting consumer trends, as "we remain committed to introducing brands and products that meet evolving customer needs," an Amorepacific Amazon channel representative confirmed in a press statement.
According to the press release, Amorepacific is committed to enhancing its digital capabilities and market insights to sustain growth and innovation. The company's ability to adapt to changing consumer preferences and its strategic focus on technology are key factors driving its success.
Industry impact & global trends
Amorepacific's dominance on Amazon Prime Day has meaningful implications for the cosmetics and personal care industry. It highlights the significance of digital transformation and the strategic use of technology in modern retail, meaning brands utilizing digital tools and platforms can achieve notable success even in a competitive market.
The company's success also underscores the growing global demand for K-beauty products. Korean skincare and cosmetics are known for their unique formulations and high-quality ingredients, which continue to attract consumers worldwide. This trend sets a benchmark for innovation and excellence in the beauty industry.
Amorepacific Group's impressive performance during Amazon Prime Day showcases its global appeal and strategic expertise. The release stated that the company has "been steadily building its image and reputation since its official entry into the North American market in 2002, primarily through its key global brands." Securing the top three positions in the Beauty & Personal Care category highlights the company's strong market presence and effective use of digital marketing.
Moving forward, Amorepacific is well-positioned to capitalize on its technological advancements and market insights to drive further growth and innovation in the beauty sector.
