July Launch Pad: First-time favorites

La Roche-Posay releases new lotion and cleanser

La Roche-Posay has launched two new skin care products to address specific skin concerns. The Lipikar Urea 10% Roughness Smoothing Lotion provides 48-hour hydration, exfoliates without disrupting the skin barrier, and softens rough, dry skin with just one application.

The MelaB3 Cleanser gently exfoliates to reveal a more even skin tone. It uses a combination of Melasyl, Niacinamide, and PHA to cleanse and reduce the appearance of dark spots while maintaining the skin's moisture barrier. Both products are now available nationwide, offering effective solutions for smoother, more even-toned skin.

La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion retails for $22.99, and the MelaB3 Cleanser retails for $26.99 on the company's website​ and in US drugstores.

Aveda launches Invati Ultra Advanced hair care collection

Aveda has launched the Invati Ultra Advanced hair care collection, a new vegan, multi-step solution for thinning hair. The collection includes an Exfoliating Shampoo, Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment, and Thickening Foam designed to reduce hair loss by 77% and instantly thicken hair by up to 11%.

Featuring an exclusive triple-action Follicle Vitality Complex, the collection targets thinning hair, boosts follicle energy, and protects the scalp from external aggressors. Its product formulations feature three unique botanical ingredients to address all types of thinning hair.

The Invati Ultra Advanced hair care collection is available now on Aveda's website​ and costs between $39.00 and $72.00.  

Kristin Cavallari's Uncommon James lifestyle brand releases first-ever fragrance

Kristin Cavallari's lifestyle brand, Uncommon James, has launched its debut fragrance, Hard Feelings, marking a significant step toward transparency in the fragrance industry. This new scent stands out by being one of the first to list its complete ingredient list on packaging and online, aligning with the brand's commitment to consumer well-being.

Hard Feelings is EWG-verified, Leaping Bunny Certified, vegan, cruelty-free, and free of harmful ingredients like parabens and phthalates. With its unique blend of pink pepper, bergamot, rose, and sandalwood, the fragrance is designed as a versatile day-to-night scent, highlighting ethically sourced and sustainably harvested ingredients.

Hard Feelings retails for $72.00 at the Uncommon James website​.  

CeraVe adds new moisturizers and an eye cream to its product collection

CeraVe has introduced four new skin care products this summer, expanding its dermatologist-developed portfolio with targeted solutions for various skin concerns. The latest launches include the Intensive Moisturizing Lotion for deep hydration, AM Facial Moisturizing Lotion SPF 50 for sun protection and moisture, Oil Control Moisturizing Gel-Cream for mattifying and hydrating oily skin, and the Skin Renewing Vitamin C Eye Cream for brightening under-eye circles.

Each product is formulated with CeraVe's signature three essential ceramides to restore and maintain the skin barrier, catering to all skin types. In a press statement, Penelope Giraud, CeraVe's General Manager, shared that "these four new innovations address a variety of skin concerns and help further our goal of developing a portfolio that offers a skin care solution for everyone, no matter their skin type or preference."

CeraVe Oil Control Moisturizing Gel-Cream ($19.99), AM Facial Moisturizing Lotion SPF 50 ($19.99), and Intensive Moisturizing Lotion ($19.99) are all available on Amazon​ and at retailers nationwide now. Skin Renewing Vitamin C Eye Cream ($24.99) is now available exclusively on Amazon and will be widely available at retailers nationwide in early 2025.

Bubble Skincare releases three new cleaners

July was a busy month for Bubble Skincare, which launched its First Class Oil Cleanser and Soft Launch Hydrating Cream Cleanser in addition to a Magic Melt Micellar Milk. The First Class Oil Cleanser is a detoxifying facial treatment that creates a rich, effervescent foam to purify and remove impurities from the skin.

The Soft Launch Hydrating Cream Cleanser from Bubble Skincare is a gentle skin-conditioning cleanser that transforms into a rich, foaming lather to cleanse and refresh the skin deeply. The Magic Melt Micellar Milk is a gentle, hydrating balm that effortlessly melts away makeup and impurities while leaving the skin soft and moisturized. 

Bubble Skincare's First Class Oil Cleanser retails for $17.00, the Soft Launch Hydrating Cream Cleanser retails for $17.00, and the Magic Melt Micellar Milk retails for $15.00 on the company's website​. 

NARS launches Explicit Lipstick collection

NARS has unveiled its Explicit Lipstick collection, featuring three new shades epitomizing luxury and sophistication. Each shade is designed to offer rich, vibrant color and a smooth, satin finish, enhancing the wearer's natural beauty.

The collection is inspired by modern-day icons, reflecting NARS' commitment to high-quality, innovative cosmetics. As explained in a press release, the Explicit Lipstick collection features "a new, precision-tip bullet glides on for sculpted sophistication with a single swipe," with "a Rosehip Seed Oil- and Hyaluronic Acid-spiked Luxe Comfort Complex" offering "lightweight, medium-to-full creamy coverage in 36 fearless shades."

The NARS Explicit Lipstick collection retails for $40.00 each on the company's website​.

Tree Hut unveils new summer collection featuring three new scents

Tree Hut has introduced its new summer collection, featuring a range of skin care products designed to enhance radiance and nourish the skin. The launch includes three new scents—Tropical Mango, Juicy Watermelon, and Refreshing Mint—incorporated into their popular exfoliating scrubs and body butters.

As detailed in a press release, "the vibrant collection features two new product forms – a Fragrance Mist and an After Shave Serum – plus extensions to the Glow Collection and new Body Scrub scents to explore." These products are formulated with natural ingredients and aim to provide a refreshing, rejuvenating experience.

Tree Hut's new summer collection is available now in Ulta retail and online​ stores and will be available at Target and Walmart in the coming weeks.

Dickinson's Original Witch Hazel expands into daily facial cleanser category

Dickinson's Original Witch Hazel has expanded its product line by launching new facial cleansers. The collection includes its Pore Perfecting Foaming Cleanser and Hydrating Gel Cleanser with Rose Water, designed to cleanse, refresh, and soothe the skin while maintaining its natural balance.

The new line offers a range of options to cater to various skin types and needs, providing a gentle yet effective skin care solution. As Bryan Jackowitz, President of Dickinson Brands Inc., shared in a press statement, "We are excited to branch out into the cleansing category, adding to our line of trustworthy and effective products for consumers to enjoy and love."                      

Dickinson's Original Witch Hazel's Hydrating Gel Cleanser with Rose Water and the Pore Perfecting Foaming Cleanser retail for $10.99 and are available on the brand's website​ and on Target.com.