CPNA 2024: CosmeticsDesign'sTop 3 Brands to Watch
This content item was originally published on www.cosmeticsdesign.com, a William Reed online publication.
This year’s Cosmoprof North America Las Vegas was a showcase of the latest beauty innovations, with countless brands presenting their groundbreaking products. Among the sea of exhibitors, three brands particularly stood out, each bringing something unique to the table. These brands are not only on trend but also poised to make a significant impact in their respective categories.
Bright Girl: Skin care for Gen A/Z
Bright Girl captured attention with its vibrant packaging and a clear focus on efficacy. This dermatologist-developed skincare line is tailored for the younger generation, specifically targeting ages 8-20.
What makes Bright Girl stand out is its commitment to hero ingredients, ensuring that each product is both effective and safe for young skin. The brand’s alignment with current trends—bright aesthetics, targeted formulations, and a strong emphasis on results—makes it a top contender in the skincare market for Gen A and Z consumers.
Two Guys Nail Innovators: Reinventing nail polish
In a market where press-ons have recently overtaken traditional nail polish, Two Guys Nail Innovators is striving to bring polish back into the spotlight. This brand offers a comprehensive range of nail products, including powder, gel polish, and lacquer, all designed to address common consumer complaints.
With a redesigned brush for smoother application, a gel formula that’s 90% less tacky, and a powder that remains smooth even in cold weather without marbling, Two Guys Nail Innovators is revolutionizing the nail care industry. Their innovative approach could very well shift the balance back towards traditional polish.
The Australian Glow: International spotlight
Hailing from Australia, The Australian Glow is making waves with its bright packaging and focus on both ingredients and efficacy. This brand combines the best of nature and science to deliver products that are not only visually appealing but also highly effective.
Their commitment to quality and innovation places them as a key player in the global beauty scene, making them a brand to watch for international expansion.
These three brands are not just following trends—they’re setting them. Be sure to check out the accompanying video for a closer look at what makes these brands stand out at Cosmoprof 2024.
