August Launch Pad: Consumer-centric creations

Verb Products enters scalp health category with Dandruff Shampoo launch

Verb Products has launched a new Dandruff Shampoo featuring a 3% Salicylic Acid formulation, the highest level allowed by the FDA. The product works to effectively reduce dandruff symptoms while nourishing the scalp with ingredients like clary sage oil and zinc PCA.

Clinically proven to improve scalp health and hydration, this dermatologist-approved shampoo also features a refreshing eucalyptus scent. About the launch, Certified Trichologist and Scalp Health Expert, Bridgette Hill shared in a press statement that “Verb's choice to invest in clinical trials [and] high quality and efficacious ingredients…reflect the brand's value proposition to provide a top-notch dandruff-fighting product that is both nurturing and reparative."

Verb Products Dandruff Shampoo retails for $20.00 and is available on the company’s website​ as well as select retailers including Sephora, ULTA Beauty, ULTA Beauty at Target, and select salon locations across the US.

French fashion house Balmain delivers first luxury fragrance collection

Balmain has launched its first beauty collection, "Les Éternels de Balmain," featuring eight all-gender eaux de parfum. This new luxury fragrance line, created under the guidance of Creative Director Olivier Rousteing, blends Balmain's Parisian heritage with modern, inclusive beauty ideals.

The collection includes reinvented legacy scents and new fragrances that emphasize self-realization and identity. As detailed in the collection launch’s press release, ‘Les Éternels de Balmain,’ “includes eight multi-layered scents from four distinctive olfactive families – Musk, Amber, Floral, and Woody.”

"Les Éternels de Balmain” is available now on Balmain’s website​ and the fragrances retail for $300.00 each.

Wig and weave product range EBIN New York releases Wonder Lace Bond Sport Edition Collection

EBIN New York has launched the Wonder Lace Bond Sports Edition Collection, a premium line of wig adhesive products designed for active women. The collection features seven products, including a skin protector, adhesive spray, and melt mousse, all formulated to provide maximum hold through heat, humidity, and sweat.

Infused with natural ingredients like Rosemary Mint and Castor Oil, the products are designed to enhance wig longevity while caring for the scalp and hairline. Regarding the new collection launch, Taniqua Bennett, EBIN Chief Marketing & Growth Officer shared in a press statement that “the new Wonder Lace Bond Sports Edition Collection is ready to take on any challenge, providing maximum hold and ingredients that help soothe skin and allow our customers to achieve flawless, long-lasting styles regardless if they are hard at work in the gym or on the playing field.”

The Wonder Lace Bond Sports Edition Collection costs between $6.99 and $12.95 and is available on the company’s website​.

Dove launches first ever limited-edition Beauty Bar with limited release

Dove has partnered with tennis champion Venus Williams to launch the limited-edition Dove x Venus #KeepHerConfident Beauty Bar, featuring a tennis ball-inspired green color and passionfruit & lemon balm fragrance. The bar is part of a campaign to support girls in sports by raising awareness about body confidence, a key factor in girls dropping out of sports by age 14.

The product comes in a recyclable canister and will be available through a giveaway, with Dove also supporting related activities like sports bra donations and body-confidence building events. This initiative aligns with Dove's ongoing mission to empower women and girls through self-esteem and confidence-building programs.

Per the company’s press release, fans looking to get their hands on the limited-edition Dove x Venus #KeepHerConfident Beauty Bar packs will be able to enter for a chance to win at www.dove.com/ConfidentSports​ through September 20, 2024. The product and pack are only available for giveaway during this time period and will not be sold in stores.

RescueMD releases renewing body topical treatment Revitalizing Body Cream

RescueMD has launched its Revitalizing Body Cream, a groundbreaking skin care product designed to deliver dramatic cosmetic enhancements for the skin from the neck down. Developed with patented technology, this ultra-rich yet lightweight cream targets multiple skin issues, including irritation, redness, fine lines, wrinkles, scars, and uneven texture.

The formulation includes powerful ingredients like Lapachol, Palmitoyl Tripeptide-38, and an exclusive antioxidant blend, offering advanced benefits typically found in facial care. Regarding the launch, Steve Salzinger, CEO of RescueMD shared in a press statement that “this is not just another body cream…at RescueMD, we are dedicated to creating skincare solutions that truly transform the skin, and we are thrilled to expand our product line with benefits for skin all over.”

RescueMD’s Revitalizing Body Cream is available on the company’s website​ and retails for $248.00.

Dyson launches first-ever wet line styling products: Dyson Chitosan Pre-Style Cream and Post-Style Serum

Dyson expands its beauty technology portfolio with the launch of its first wet line styling products, the Dyson Chitosan formulations range, featuring the Pre-Style Cream and Post-Style Serum. These products are powered by chitosan derived from oyster mushrooms, offering flexible, all-day hold with natural movement and shine.

Designed to complement Dyson's hair tools, the formulations cater to different hair types with specific ingredients like grapeseed and argan oils. As detailed in the company’s press release, “the pre-style cream primes and conditions hair, reducing frizz and enhancing shine, while the post-style serum locks in styles with hydration and a protective shield against humidity.”

The Dyson Chitosan formulations range is now available on the company’s website​, with full-size bottles priced at $59.99 and refills at $54.99.

Neutrogena Collagen Bank Moisturizer and Broad Spectrum SPF 30 Moisturizer now available

Kenvue Inc. has launched Neutrogena Collagen Bank, featuring patented micro-peptide technology designed to penetrate deep into the skin to support and defend natural collagen. This product line includes two moisturizers targeting Gen Z consumers, who are increasingly concerned about aging starting in their early twenties.

As explained in the company’s press release, “the new collection offers two dermatologist-tested formulations designed for all skin tones and types and meant for daily use, even on sensitive skin.” Each formula provides different added benefits: the Neutrogena Collagen Bank Moisturizer includes bakuchiol, a gentle plant-based alternative to retinol, that helps to defend against collagen damaging aggressors and fights visible signs of early skin aging, and the Neutrogena Collagen Bank Broad Spectrum SPF 30 Moisturizer defends against the number one collagen depleting aggressor, the sun, the press release detailed.

The Neutrogena Collagen Bank collection is available for purchase at the company’s website​ and through various retailers including Ulta Beauty, Amazon, Target, Walmart, and Walgreens.

Kiehl’s breaks into intimate care with Kiehl’s Personals launch

Kiehl's has launched its first-ever intimate care line, Kiehl's Personals, which includes the Over & Under Cream-to-Powder Deodorant and Ingrown Hair & Tone-Correcting Intimate Drops. These dermatologist- and gynecologist-tested products are formulated for all skin types, tones, and genders, addressing common concerns like odor, ingrown hairs, and uneven skin tone.

The line is designed to break the stigma around discussing pubic care and is available through TikTok Shops, Kiehl's website, and Ulta stores nationwide. Kiehl's aims to normalize intimate care with this new collection, emphasizing transparency and consumer needs.

Kiehl’s Over & Under Cream-to-Powder Deodorant retails for $29.00 and the Ingrown Hair & Tone-Correcting Intimate Drops retail for $39.00 on the company’s website​.