September Launch Pad: Seasonal inspiration
Aquaphor launches first lip collection with 99% natural ingredients
Aquaphor has launched its first-ever Naturally Inspired Lip Collection, featuring two Lip Repair Sticks formulated with 99% naturally derived ingredients like aloe vera and coconut oil. The collection addresses the growing demand for natural personal care products, with research indicating that 42% of consumers seek products made with natural ingredients.
Designed to relieve dryness and soothe chapped lips, the two new varieties, Naturally Inspired with Aloe Vera and Naturally Inspired with Coconut Oil, are formulated to address sensitive skin and chapped, cracked lips. Regarding the launch, Patricia Popowich, Aquaphor Brand Director at Beiersdorf shared in a press statement that "this line of products delivers not only moisturization and soothing properties but a consumer application experience that our young consumers will be delighted with."
Aquaphor’s Aquaphor Lip Repair Naturally Inspired Collection is now available at major retailers CVS, Walmart, Target, and on the company’s website and retails for $5.99.
Touchland unveils cozy Limited Edition Seasonal Power Mist collection
This month, personal care brand Touchland launched a new Limited Edition Seasonal Power Mist collection featuring cozy, fall-inspired scents like Spiced Pumpkin-tini, Salted Caramel, and Peppermint Mocha. The TikTok viral, celebrity-favorite hand sanitizers combine dermatologist-approved, vegan, and cruelty-free formulas with festive café-inspired fragrances.
Like other Touchland products, the new Limited Edition Seasonal Power Mist collection is formulated to be perfect for keeping hands soft and hydrated without sticky residue. The Salted Caramel fragrance features notes of cinnamon stick, golden cider, and gooey caramel, while the Spiced Pumpkin-tini contains notes of cinnamon sugar, clove buds, and pumpkin puree. The Peppermint Mocha scent includes notes of crushed candy cane, steamed milk, and rich chocolate.
The Touchland Limited Edition Seasonal Power Mist collection is now available for $10.00 each at Sephora, Ulta Beauty, and Touchland’s company website.
wet n wild's limited-edition collection release brings Disney's Nightmare to life
wet n wild Beauty has launched a limited-edition makeup collection inspired by Disney Tim Burton's The Nightmare Before Christmas, featuring characters like Jack Skellington, Sally, and Oogie Boogie. The collection includes innovative products such as tubing mascara, glitter body illuminator, and a sticky serum primer.
Targeting makeup enthusiasts and Disney fans alike, this collaboration continues wet n wild's tradition of offering trendsetting, nostalgic products in time for Halloween and holiday festivities. In addition to individual product, a limited edition set featuring select items from the collection is also available.
wet n wild Beauty’s limited-edition collection for Disney Tim Burton's The Nightmare Before Christmas starts at $7.99 and is available now in-store and online at CVS, Walmart, and Ulta, as well as the company’s website.
Dieux's new Baptism Gel Cleanser delivers gentle cleansing for every skin type
Tiktok favorite skin care brand Dieux launched its newest product, Baptism Gel Cleanser, earlier this month. The new cleanser offers a gentle yet effective cleansing solution for all skin types.
Baptism Gel Cleanser’s gel-to-milky lather formula removes makeup while keeping skin hydrated, available in both fragrance and fragrance-free versions. This marks Dieux’s first use of fragrance, reflecting its commitment to customer choice and skin care rituals.
Dieux’s Baptism Gel Cleanser is now available for $34.00 on the company’s website.
Cetaphil’s new line offers gentle solutions for sensitive skin
Cetaphil, a leading sensitive skin care brand, has launched its first chemical exfoliation line with beauty influencer Katie Fang as the face of the campaign. The Gentle Exfoliating line includes a cleanser, face lotion, body lotion, and a cream, all formulated to offer gentle, daily exfoliation for sensitive skin using a triple-acid blend.
Fang, who has sensitive skin, is promoting the product by highlighting its ability to smooth and brighten skin without irritation. The formulation includes Salicylic Acid to control excess oil, Mandelic Acid to gently exfoliate, and Gluconolactone to retain moisture and protect the skin barrier.
Cetaphil Gentle Exfoliating Line is available now and starts at $9.99 on Amazon, in retailers nationwide, and on the company’s website.
Vaseline introduces Serum-Burst Lotion with antioxidants
Vaseline has launched the Pro VitaB3 Serum-Burst Lotion, featuring a serum-to-water formula that absorbs instantly, providing all-day hydration without greasiness. The lotion combines an Antioxidant Complex with 10 times the power of Vitamin C and Ultra-Hydrating Lipids to improve skin’s glow and barrier function.
It also includes niacinamide and hyaluronic acid for added brightening and moisturizing benefits. Two-time Olympian Jordan Chiles is serving as the brand ambassador to promote this innovative product, which is available in two fragrances: Supple & Soft and Luminous Glow.
New Vaseline Pro VitaB3 Serum-Burst Lotion is now available at Amazon and Walgreens nationwide, starting at $7.99, as well as the company’s website.
Anastasia Beverly Hills debuts Volumizing Tinted Gel
Anastasia Beverly Hills has launched its Volumizing Tinted Brow Gel, designed to provide instant color, volume, and definition for salon-quality brows at home. The lightweight, buildable formula creates natural fullness with a soft, matte finish and lasts up to 24 hours.
Its custom-designed dual-action brush coats every hair for a precise, seamless application, available in nine versatile shades. Regarding the launch, Anastasia Soare, CEO and Founder of Anastasia Beverly Hills shared in a press release that "our new Volumizing Tinted Brow Gel is the ultimate solution for achieving perfectly groomed brows in seconds.”
Anastasia Beverly Hills Volumizing Tinted Brow Gel is now available in major retailers and on the company’s website. The full-size product retails for $25.00, and the mini size product retails for $13.00.
SkinCeuticals’ new serum promises 24-hour hydration and anti-aging benefits
SkinCeuticals has launched HA Intensifier Multi-Glycan, an advanced hyaluronic acid serum designed to plump, hydrate, and contour skin while complementing dermal filler treatments. The new formula features 20% more Proxylane and soybean ferment extract, enhancing natural glycan production for improved skin structure and volume.
Clinically proven to provide 24-hour hydration and visible reductions in fine lines and marionette lines, it delivers both immediate and long-term results. Additionally, the serum is formulated to pair with SkinCeuticals’ P-TIOX serum for a comprehensive anti-aging skin care routine.
SkinCeuticals HA Intensifier Multi-Glycan is available for $120.00 on the company’s website.
TIRTIR takes foundation to the next level with 20 new shades
K-beauty sensation TIRTIR has expanded its popular foundation line, launching 20 new shades of the Pink and Silver Mask Fit Cushion Foundations, growing from just 3 shades. Known for its viral success on TikTok and Amazon, the brand’s Red Cushion is Amazon’s #1 best seller in foundations.
The Pink Cushion offers a full-coverage, matte finish ideal for bold looks, while the Silver Cushion provides a dewy, natural finish with long-lasting hydration. Both formulas are smudge-proof, transfer-proof, and are suitable for combination skin types.
TIRTIR’s Pink and Silver Mask Fit Cushion Foundations are available now on Amazon and retail for $25.00.
