Revieve and Google Cloud partner to elevate AI personalization for beauty brands
Revieve, a leading AI technology provider in the beauty and personal care industry, has launched its Next Gen AI Advisor series, a suite of generative AI tools to transform consumer engagement and personalization. This development builds on Revieve’s existing AI-powered solutions, signaling a noteworthy advancement for brands and retailers looking to deepen their consumer relationships through data-driven insights.
CosmeticsDesign spoke to Irina Mazur, Chief Product Officer and Chief Marketing Officer at Revieve, to learn more about the development and implementation of the company's Next Gen AI Advisor series, including how the Google-powered tech can benefit beauty brands by connecting consumers to personalized product recommendations via an integrated, comprehensive AI-driven personalization strategy.
Advancing personalization with generative AI
Revieve’s new series provides beauty consumers with highly personalized, interactive experiences across categories, such as skin care, makeup and hair care. The initiative extends Revieve’s vision to create consumer experiences beyond basic recommendations.
The Next Gen AI Advisor series “redefines personalization in the beauty industry by creating an experience that is both immersive and emotionally resonant for each consumer,” Mazur explained. Unlike its predecessors, this series integrates advanced generative AI capabilities that enhance every stage of the beauty journey, allowing consumers to engage with brands more intuitively and responsively.
Collaboration with Google Cloud: Leveraging Vertex AI for scalability
The Next Gen AI Advisor series is built on Google Cloud’s Vertex AI platform, a partnership that enables Revieve’s BeautyML algorithms to process large volumes of data and provide real-time, personalized guidance. “Google Cloud’s Vertex AI platform offers the scalability, processing power and innovation we needed to bring our vision to life,” Mazur noted, allowing brands to meet consumer needs efficiently and effectively.
By making Revieve’s AI solutions available on Google Cloud Marketplace, brands and retailers can incorporate these technologies into their digital ecosystems seamlessly. This option also counts toward Google Cloud commitment requirements.
In essence, these requirements refer to an agreement between Google Cloud and clients in which clients commit to a certain level of cloud services usage, often as part of a long-term contract or plan. Meeting this commitment can help clients access lower rates, dedicated support, and more advanced features.
Mazur explained that for beauty brands, adopting Revieve’s AI solutions via Google Cloud can simplify integration, boost performance, and help them align with their long-term cloud strategies.
New consumer engagement tools and enhanced privacy measures
The Next Gen series introduces key features, such as the Gen AI Conversational Assistant and Beauty Fusion, designed to enhance the consumer’s beauty experience.
“Our Gen AI assistant dynamically adapts its guidance based on individual preferences,” Mazur shared. This functionality offers consumers relevant product suggestions and educational content, contributing to an engaging and confidence-building interaction.
The Beauty Fusion feature also allows consumers to translate beauty inspiration into actionable recommendations. With options like “Match My Look” and “Shop the Look,” consumers can find products that match their desired style and suit their unique skin type, tone or hair texture.
As Mazur explained, “The end result isn’t just a match in look but also a match suited to their unique characteristics.” This integration of inspiration and product recommendation is intended to drive consumer satisfaction and brand loyalty.
Advantages for beauty brands
Privacy remains a priority within the Next Gen AI Advisor series, which uses only zero and first-party data collected with consumer consent. “No data collected is used to train our models, and we do not share or cross-utilize data between different brands or retailers,” Mazur emphasized, underscoring Revieve’s commitment to consumer trust and data security.
As a result, the Next Gen AI Advisor series offers distinct advantages for beauty and personal care brands. “Brands and retailers that adopt the Next Gen AI Advisors can expect significant benefits, including an average conversion rate increase of +10 percentage points and a +17-percentage point boost in transaction growth with Revieve solutions,” she shared. Such results highlight the potential for these tools to enhance consumer interaction and drive revenue growth.
The series’ proprietary data insights are also valuable for brands. They offer information that can guide product development and refine marketing strategies. By accessing their exclusive datasets, brands gain a competitive edge, enabling them to tailor experiences that resonate with their specific audience, according to Mazur.
Generative AI and the future of beauty retail
As generative AI technology evolves, Revieve plans to incorporate current beauty consumer trends into its solutions, enabling brands to align with consumer values and expectations. “Generative AI will play a pivotal role in creating experiences that respond in real time, delivering guidance that resonates deeply with each consumer,” Mazur concluded.
Looking ahead, Revieve intends to adapt its Next Gen AI Advisors to help brands craft experiences that emphasize wellness and sustainability, positioning them to stay competitive in an evolving market. This initiative reflects a broader industry shift toward meaningful, value-based engagement, a trend that may shape consumer loyalty for years to come.
