On the heels of a well-received Super Bowl commercial, e.l.f. Beauty continues to diversify the marketing efforts for its eyes.lips.face sticky campaign to include a sell-out merch drop through the Sticky Shop, which is tied to a charitable cause.
The seasons are changing and so are the unique skin, face, and hair care needs of consumers. This spring, several companies are launching or have recently launched products to help consumers prepare for the warmer months ahead.
Comprising five topical products, the TrueYou Beauty collection features The Vitamin Shoppe’s proprietary Core 5 Nutrient Complex to target the unique skin care needs of women of all ages.
Gen Z consumers are a driving force behind rising artificial nail sales, but Millennials and Gen Xers are also bolstering the trend, a recent NIQ report has revealed.
As demand for clean beauty care products continues to grow, oral health care brands like Boka are continuing to see success and rapid growth among U.S. consumers.
In response to the growing demand for clean and sustainable cosmetic product ingredients, DayGlo’s Elara Luxe pigment collection is an innovative option for cosmetics and personal beauty care product manufacturers.
As consumers continue to seek out cost-effective cosmetics options, beauty brand iMethod Beauty has gained traction with shoppers looking for products that save time and money without sacrificing results.
In just a few short years since the brand began to offer products in the eCommerce space, LAMIK Beauty has grown exponentially and now celebrates recent recognition of GlossWire’s GlossPitch competition win.
Research on alternative actives for deodorants and antiperspirants is building, but efficacy testing is limiting advances and most successes in the category remain based on ingredients introduced more than 50 years ago, say researchers.
A 2021 L’Oreal patent produced technology which informs two unique designs for consumers: Perso and Rouge Sur Mesure. We spoke with the patent’s inventor to learn more about the latest in cosmetics AI.
Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
As consumers continue to demand natural plant-based products for skin, face, and hair care, several companies are launching or have launched new options at an affordable price point so far this year.
The latest innovation in the BIPOC hair care category was specifically designed for those that struggle with frizzy hair and incorporates proprietary Cold Application Technology, said Nicole Robinson, Senior Brand Director of Mielle Organics.
As US skin cancer rates continue to rise, US-based company Larkly provides consumers with a more environmentally sustainable and makeup-friendly option with their powder-based mineral sunscreen.
Skin care brand Medi Lift’s formula features ‘topical needle-like structures derived from underwater sea sponges’ for improved bioactive absorption, said brand marketing manager.
Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
Richualist founder Dawn Myers addresses significant gap in the textured hair care market with launch of The Mint, a multi-purpose tool to better define natural hair's kinks and curls.
Leading beauty and personal care title CosmeticsDesign has unveiled a fresh look across its three regional websites across the USA, Europe and Asia that aims to improve useability and navigation of its content.
Beauty industry consortium Evoq Brand Lab recently announced the release of CACAYE, a new skin care collection featuring first-to-market bioactive ingredient cacay oil.
As more beauty consumers shop in brick-and-mortar stores, what are retailers doing to convince people to step away from their smartphones and go IRL again?
P&G skincare brand OLAY announces new “powerhouse” moisturizer product following vigorous research and testing in response to increased consumer demand.
While some aspects of diversity are receiving industry recognition, there are still underserved areas for those with neurodevelopmental differences – a growing demographic in the US.
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
The American multinational consumer goods manufacturer has developed a unique topical formulation with a special applicator for long-lasting cooling and moisturizing sensations.
British-born beauty brand Dr. PAWPAW has grown exponentially over the past year and saw success in the US, despite the inflationary economy. We chatted with co-founder Johnny Paterson to discover how they’ve done it and what’s coming next for the brand....
As the lines continue to blur between beauty and wellness products, Cosmetics Design-USA caught up with Neutrogena’s team of experts at CES about its innovative collaboration with UK-based wellness brand Nourished.
International beauty majors L’Oréal and Johnson & Johnson have launched smart beauty innovations in lipstick, brow care and skin supplements at this year’s CES tech tradeshow.
Customizable beauty has flooded industry in recent years, but oral care is still unchartered territory and it’s an area Colgate-Palmolive is gauging interest in with a test and learn exercise.
Entrepreneur and women’s safety campaigner Joy Hoover has developed a lipstick with tech that can protect women from assault by identifying the presence of date rape drugs.
The founder of UK skin care startup SBTRCT says consumer appetite is continuing to build for solid-format beauty and personal care products – an interest it hopes to drive further with retail and NPD expansion plans.
As international beauty major L’Oréal unleashes the US roll-out of its digital Product Impact labeling initiative across more than 100 Garnier products, GlobalData questions whether it will be of value to consumers feeling the pinch of rising living costs.
Beauty major Coty is utilising consumer insights from Chloe’s LazMall launch to fine-tune Hugo BOSS’s debut on the South East Asian e-commerce platform.
There are opportunities for beauty brands to help counter fatigue through self-care, provide experimentation and empowerment and support consumers as they seek to reinvent themselves and express their individuality, according to Mintel.
A fragrance label from Singapore has released a line of hand sanitisers with prebiotics to keep up with the post-pandemic premiumisation of the hand care category.
The skin-repairing and strengthening abilities of vitamin K, coupled with the insatiable demand for new and exciting ingredients, will spur interest in the “wound healing vitamin”, according to one skin care brand.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Unilever wants to continue to plug consumer needs in deodorants and antiperspirants and hopes to deliver its next big breakthrough technology by 2030, says the company’s R&D head of personal care.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.