Following exponential sales gains in 2023, Touchland has focused on implementing strategic retail moves, authentic influencer partnerships, and consumer-driven innovation to fuel further consistent growth in the competitive personal care market.
Key factors driving the noteworthy growth in the men's skin care segment of the beauty and personal care market include "a cultural shift towards inclusive grooming" and "an evolving concept of masculinity that embraces self-care,"...
Each year, BEAUTYSTREAMS compiles and presents its Cosmotrends report for an informative and comprehensive examination of current beauty industry trends. We spoke with Trend Localization & Business Development Director for North America, Eleonora...
The retailor is significantly enhancing its platform to support beauty and personal care sellers by launching Premium Beauty with over 20 new brands like COSRX, T3 and Beachwaver, while also introducing advanced multichannel solutions and omnichannel...
With projections showing significant growth in AI's influence and market value in the coming years, AI and AR technologies are transforming the cosmetics and personal care industry by enhancing personalization, sustainability, and consumer engagement,...
This month's roundup reflects a deep understanding of consumer needs and trends, from Kiehl's addressing intimate care to Neutrogena targeting early anti-aging concerns for Gen Z, with a focus on product designs that meet specific, often underserved,...
Recent litigation and regulatory action against Colgate's Tom's of Maine, P&G's Native products, and Burt's Bees are just some examples of how beauty and personal care companies can struggle to navigate the challenging space of...
Peace Out Skincare has aligned with Gen Z's values by prioritizing 'product efficacy and delivering on our promises' and incorporating features like patented Salicylic Acid technology and sustainable practices, shared VP of Product Development...
TikTok has driven significant beauty product sales through trends like #TikTokMadeMeBuyIt, with beauty sales in the US reaching $31.7 billion in 2023, led by a 15% growth in prestige makeup sales. We spoke to a Coresight Research analyst to better understand...
Recent expansions by ColourPop on TikTok Shop, Smashbox and Dr.Jart+ on Amazon’s Premium Beauty Store, and Curology on Amazon demonstrate how beauty brands are strategically leveraging new e-commerce platforms to enhance accessibility, engage with tech-savvy...
Recent product launches, such as Hellmann’s "parfum de mayonnaise" and Auntie Anne’s pretzel-scented perfume, illustrate a significant trend where "food and beauty sectors merge," creating unique consumer experiences that reflect evolving...
K-Beauty's influence in the US continues to surge, with the market expected to reach $13.9 billion by 2027 (as reported by Allied Market Research), driven by trends like skinimalism, e-commerce innovation, and the power of social media.
Traackr's "State of Influence: Beauty 2024" report also reveals a 68% surge in Instagram video views, highlighting the growing impact of paid media and strategic creator partnerships in the beauty industry.
During Prime Day 2024, Amazon's Beauty & Personal Care category saw a dramatic increase in ad spent and sales revenue, driven by TikTok trends and intensified competition among premium brands.
Revieve's collaboration with RoC Skincare on the RoC AI Skin Insight tool leverages advanced machine learning and AI to deliver 'highly personalized and evolving skin care recommendations' while addressing ethical considerations such as...
According to Mintel's research, as 40% of consumers are still searching for effective facial skin care products, there remains ample opportunity for growth and innovation for brands to address unmet needs in efficacy, research tools, and affordability.
