News & Analysis on Cosmetics Innovation
With Rogaine launching “National Hats Off Day” to shift the issue of men’s hair loss into a journey of growth, cosmetics and personal care brands have a unique opportunity to foster supportive, transparent conversations and address evolving consumer needs.
The beauty sector was a standout during the most recent Amazon Prime Big Deal Days, driven by a mix of legacy brands and viral sensations, and Market Defense experts predict this momentum will carry into a strong Q4 as brands capitalize on consumer...
Generation Alpha is rapidly shaping the beauty and personal care industries through their early exposure to social media, rising interest in gender-neutral grooming, and demand for safe, ethical, and age-appropriate products, creating significant...
A recent Makeup Trends report from Spate reveals a decline in eye makeup interest as consumers increasingly favor minimalistic beauty routines, innovative textures, and long-lasting products, emphasizing the need for cosmetics brands to adapt to shifting...
With K-Beauty's expansion into new categories and a projected market value of $9.9 billion in North America by 2032, US manufacturers and retailers are positioned to benefit by embracing the 'Second Wave of K-Beauty.'
In an era where experiential marketing campaigns 'allow beauty brands to connect with their consumers on a deeper level,' said Pauline Oudin, CEO of Gradient Experience, overcoming challenges like proving ROI need to be mitigated to embrace opportunities...
e.l.f. Cosmetics and Tareen Dermatology have partnered with the Toronto Maple Leafs and Minnesota Wild, respectively, for the 2024-2025 NHL season to promote inclusivity, skin health, and community support through innovative campaigns and philanthropic...
A recent series of class-action lawsuits against four beauty brands highlights concerns about the authenticity of collagen-based cosmetics, emphasizing the need for transparency in ingredient claims as consumer demand for collagen products continues to rise.
The professional-grade skin care market is expanding due to growing consumer demand for anti-aging and brightening products, with Boomers spending an average of $165 per visit in 2024, while brand loyalty and targeted marketing—especially for Gen Z,...
The FTC's new rule on deceptive reviews 'builds on existing truth-in-advertising principles' and will require cosmetics brands to ensure that all reviews and testimonials are 'genuine and reflect real consumer experiences' to avoid significant penalties,...
From spooky-themed cosmetic products to lip, face, and body moisturizers designed to beat the chilly fall weather in style, this month's roundup features new product launches from consumer favorite brands like TIRTIR, Dieux, Vaseline, and Touchland.
Cosmetics brands are increasingly tapping into pop culture partnerships, such as NYX’s "Beetlejuice" collection and Warner Bros.-themed campaign, to “push the limits of artistry and entertainment” while leveraging these collaborations to generate buzz,...
There's still time to register! Don't miss the chance to hear from industry experts on everything from skin care ingredient formulation trends to innovations in anti-aging and the impact of consumer demand on new product development.
The new product collaboration, which is a first for skin care brand Curology, exemplifies how beauty brands can expand their consumer demographic reach in creative ways that appeal to nostalgia or emotion.
From Colgate’s $100,000 in scholarships to Dove’s body confidence workshops and KISS’s podcast for textured hair, beauty brands are transforming customer engagement through impactful, community-focused initiatives that resonate with today’s socially...
A new poll reveals that 79% of Americans report having experienced sunburn and only one-fifth using sunscreen daily, revealing that "there is a huge opportunity to increase prevention and decrease serious melanoma diagnoses with very little effort," said...
In a recent interview with CosmeticsDesign, Nisha Palvia of PERLab reveals how minimalist beauty packaging can elevate brands by balancing simplicity with essential product details, cost-efficiency, and sustainability, urging a strategic approach to meet...
e.l.f. Cosmetics’ collaboration with Tinder on the "Put Your e.l.f. Out There" Vault collection reflects the growing trend of beauty brands partnering with lifestyle companies, with e.l.f. Chief Brand Officer Laurie Lam noting that "makeup is a powerful...
The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.
Following exponential sales gains in 2023, Touchland has focused on implementing strategic retail moves, authentic influencer partnerships, and consumer-driven innovation to fuel further consistent growth in the competitive personal care market.
NAD has referred HiSmile PTY to the FTC after finding that its claims, including "instant brightening" and "no tooth sensitivity" for teeth whitening products, were unsupported, and HiSmile also declined to comply with NAD’s recommendations or...
Key factors driving the noteworthy growth in the men's skin care segment of the beauty and personal care market include "a cultural shift towards inclusive grooming" and "an evolving concept of masculinity that embraces self-care," according to Mintel...
Each year, BEAUTYSTREAMS compiles and presents its Cosmotrends report for an informative and comprehensive examination of current beauty industry trends. We spoke with Trend Localization & Business Development Director for North America, Eleonora...
The retailor is significantly enhancing its platform to support beauty and personal care sellers by launching Premium Beauty with over 20 new brands like COSRX, T3 and Beachwaver, while also introducing advanced multichannel solutions and omnichannel...
With projections showing significant growth in AI's influence and market value in the coming years, AI and AR technologies are transforming the cosmetics and personal care industry by enhancing personalization, sustainability, and consumer engagement,...
This month's roundup reflects a deep understanding of consumer needs and trends, from Kiehl's addressing intimate care to Neutrogena targeting early anti-aging concerns for Gen Z, with a focus on product designs that meet specific, often underserved,...
Recent litigation and regulatory action against Colgate's Tom's of Maine, P&G's Native products, and Burt's Bees are just some examples of how beauty and personal care companies can struggle to navigate the challenging space of green marketing claims. In...
Peace Out Skincare has aligned with Gen Z's values by prioritizing 'product efficacy and delivering on our promises' and incorporating features like patented Salicylic Acid technology and sustainable practices, shared VP of Product Development Michelle...
TikTok has driven significant beauty product sales through trends like #TikTokMadeMeBuyIt, with beauty sales in the US reaching $31.7 billion in 2023, led by a 15% growth in prestige makeup sales. We spoke to a Coresight Research analyst to better...
Recent expansions by ColourPop on TikTok Shop, Smashbox and Dr.Jart+ on Amazon’s Premium Beauty Store, and Curology on Amazon demonstrate how beauty brands are strategically leveraging new e-commerce platforms to enhance accessibility, engage with...
Recent product launches, such as Hellmann’s "parfum de mayonnaise" and Auntie Anne’s pretzel-scented perfume, illustrate a significant trend where "food and beauty sectors merge," creating unique consumer experiences that reflect evolving trends in...
K-Beauty's influence in the US continues to surge, with the market expected to reach $13.9 billion by 2027 (as reported by Allied Market Research), driven by trends like skinimalism, e-commerce innovation, and the power of social media.
Traackr's "State of Influence: Beauty 2024" report also reveals a 68% surge in Instagram video views, highlighting the growing impact of paid media and strategic creator partnerships in the beauty industry.
During Prime Day 2024, Amazon's Beauty & Personal Care category saw a dramatic increase in ad spent and sales revenue, driven by TikTok trends and intensified competition among premium brands.
Revieve's collaboration with RoC Skincare on the RoC AI Skin Insight tool leverages advanced machine learning and AI to deliver 'highly personalized and evolving skin care recommendations' while addressing ethical considerations such as data privacy,...
According to Mintel's research, as 40% of consumers are still searching for effective facial skin care products, there remains ample opportunity for growth and innovation for brands to address unmet needs in efficacy, research tools, and affordability.
Amorepacific Group's success during the recent e-retailer sales event included notable sell-outs and high rankings across multiple product categories.