Sagentia recently conducted quantitative and qualitative research with more than 2,000 UK adults. Our aim was to drill down into the basics of what digital age consumers want, without assuming that ‘beauty tech and devices’ would be the answer. The results are enlightening, and point towards a single overarching desire: ‘Help me find the products that work best for me’. In this paper, we explore these research findings in more detail and consider the role beauty tech could play in achieving some of these ambitious goals.
