Consumer demand for natural personal care products continues to grow. Consequently, natural preservatives are in demand due to their renewable origin, low intolerance risk, as well as their capability to preserve consumer products. In a microbiological study, Jungbunzlauer’s L(+)-lactic acid has proven to be an efficient and sustainable preservation system in conventional formulations like skin creams and soaking solutions for wet wipes. In combination with an effective booster, L(+)-lactic acid provides an even broader spectrum efficacy when it comes to natural preservation.