BASF Care Creations, North America

In today’s increasingly fragmented personal care market, consumers expect more than excellent personal care products.

They want to be seen as individuals and be invited on a journey. The customer journey you offer is a story starring your products and the personalities of the people who use them. But that story is only as good and convincing as the performance your product delivers.

At BASF’s Care Creations^®​, we make a promise to you as our customer to deliver solutions that fill your story with life.

The BASF Care Creations unit builds its strength on three core qualities: Market Empathy, Agility and Science Excellence. We understand human needs and changing market demands, respond swiftly and flexibly, and deliver scientifically and economically outstanding concepts and products.

We utilize the most up-to-date consumer-oriented methods and combine them with the scientific expertise BASF customers have come to expect. This enables us to not only develop scientifically sound products and formulations, it allows us to go a step further: we create concepts that anticipate consumer needs and enable our customers to develop products with lasting market relevance and attractiveness. That’s why we say: We are inspired by life.