Financial Focus: How E.L.F. Cosmetics is winning with multi-generational appeal and strong cash flow
Want to know why E.L.F. Cosmetics’ gross margin jumped to 71%? It’s all in the details.
Retail & the beauty consumer
Tech and trends: The nail industry’s bright future in 2025
Building on the momentum of 2024 trends in personalization and sustainability, the nail category is poised for a transformative leap in 2025.
Impending TikTok ban may reshape social commerce landscape for cosmetics industry
With TikTok’s future in jeopardy, cosmetics brands face the challenge of reinventing their social commerce strategies.
GuruNanda to appeal NAD recommendation on teeth whitening claim amid consumer protection push
“In a challenge brought by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended GuruNanda, LLC discontinue ‘natural teeth whitening’ and ‘dazzle from first application’ claims,” NAD reported.
Turmeric soap and retinol body wash: New trends in body care
Ingredient-driven body care is on the up, and turmeric and retinol are leading the charge, according to Yarden Horwitz, co-founder of Spate.
From “beautility” to nano-influencers: A look at beauty trends for 2025
Discover how sustainability, global influences, and a booming male beauty market are transforming the industry as it gears up to exceed $750bn next year.
Future of Beauty E-Summit Recap: Key insights for cosmetics and personal care professionals
Jen Novakovich, host of the Future of Beauty E-Summit, recapped how the event addressed key industry trends, including compliance challenges, digital innovation, and opportunities for collaboration in the cosmetics sector.
Clean Skin Club secures $32m investment to drive retail expansion and product development
The investment will build upon the company’s “150% year-over-year growth, culminating most recently in [its] entry into brick-and-mortar with their launch into Target stores in September.”
Mintel: Nine in ten consumers now buying “clean” personal care products
The beauty and personal care industry is evolving as consumers prioritize “clean” formulations and ingredient clarity—what does this mean for manufacturers?
Top trends from The Makeup Show Chicago: A glimpse into the next five years
Discover the top trends and innovations shaping the future of beauty, straight from The Makeup Show Chicago.
November Launch Pad: Holiday hits
This month’s NPD launch roundup includes hair, skin, oral care, and cosmetic products to help consumers feel merry and bright this holiday season.
Financial focus: When beauty turns ugly - the financial missteps that led Avon to bankruptcy
In this month’s Financial Focus column, guest author Ragini Bhalla analyzes a cautionary tale in beauty industry success and failure with the story of DTC beauty company Avon.
Indie Insights: Pushing the boundaries of product formulation
This month’s column explores how indie beauty brand The Skin Organics pushes the boundaries of traditional cosmetics and personal care products through innovative ingredients and formulation processes.
Helen of Troy expands into DIY nail care with Olive & June acquisition agreement
The $240m deal will “leverage Helen of Troy’s complementary capabilities and scale to accelerate Olive & June’s growth”.
ESW survey reveals strategies for beauty brands to win 2024 holiday season
ESW’s holiday survey shows that 66% of shoppers prioritize quality and price over brand names, presenting key insights for cosmetics and personal care manufacturers, suppliers, and brands to align with consumer expectations.
Meet 11:11 Beauty: Paris Hilton’s first majority stake beauty venture
Launching in Spring 2025, 11:11 Beauty pairs Paris Hilton’s creativity with Guthy-Renker’s proven expertise as ‘one of the world’s largest DTC marketing companies’.
Economic pressure shapes holiday spend: What brands need to know
As holiday sales growth slows to 3%, cosmetics and personal care brands face a season defined by cautious consumer spending and value-driven trends, according to Lauren Stern, Retail Director at S&P Global Ratings.
Consumer engagement lessons from Haus Labs, Boka & Dial
From playful toothpaste flavors to celebrity partnerships, Haus Labs, Boka, and Dial are showing how bold marketing can drive engagement in the beauty industry.
Divi Scalp & Hair Health announces minority investment from Norwest
The investment will fuel Divi Scalp & Hair Health's plans for international growth, enhanced domestic reach, and strengthened retail partnerships with Ulta Beauty, Ulta Beauty at Target, and Amazon.
IPSY crowns ‘Clean Girl’ top beauty trend of 2024
Characterized by the 'subtle enhancement of natural beauty' for a 'fresh, polished finish,' the 'Clean Girl' aesthetic reigned supreme at this year's BeautyCon and signals to manufacturers and suppliers that the demand for multifunctional 'skinimalist'...
Volition Beauty Accelerator Program creates pathways for suppliers in the creator-led market
Volition Beauty’s new Accelerator Program aims to support creator-led brands by providing back-end infrastructure while letting creators ‘maintain complete creative control,’ opening fresh opportunities for suppliers and manufacturers to collaborate on...
Dr. Squatch sued for deceptive “natural” claims amid growing consumer scrutiny
A recent class-action lawsuit against Dr. Squatch highlights the growing concern over "natural" claims in personal care products, pointing to the $50 billion market for natural products and the fact that nearly half of consumers consider the naturalness...
Natura &Co sees 18.5% revenue growth amid LATAM expansion
Natura &Co delivers a robust Q3, achieving R$ 6 billion in revenue, fueled by sales growth, operational efficiencies, and sustainable investments.
"Chasing Rich": 64% of Gen Z use dupes as Millennials and Gen Z redefine luxury in beauty
About half of Gen Z and Millennials buy beauty products based on influencer recommendations – redefining aspiration in the beauty industry, according to new data from Base Beauty and Mintel.
Edgewell Personal Care reports modest growth in FY2024
Edgewell Personal Care Company has reported steady financial growth for FY2024, with net sales reaching $2.25 billion—a slight increase over the prior year—while setting an optimistic outlook for FY2025, driven by a strengthened business model,...
The pop-up boom: How beauty brands are embracing experiential marketing
Immersive pop-up events like Physicians Formula's 'Glambulance' and Stripes Beauty's "National Hot Flash Day" have emerged as a powerful way to engage consumers, creating new opportunities for product visibility and partnerships across the cosmetics and...
Consumer Edge report: US beauty market showing 'early signs of stabilization'
Newly released data reveals key shifts in the US beauty market, as economic pressures push consumers towards retailers for budget-friendly options, while fragrance and clean beauty sectors offer resilient growth opportunities.
How beauty brands can win the holiday season with speed, unboxing, and personalization
With nearly 60% of holiday shoppers expecting a premium unboxing experience and two-thirds willing to wait longer for personalized gifts, beauty brands face a critical opportunity this season, according to a recent survey from logistics company Outerspace.
NAD endorses Drunk Elephant safety claims but urges influencer disclosures changes
The National Advertising Division of BBB National Programs found Drunk Elephant’s safety claims for kids and tweens were supported, but urged the brand to ensure influencer posts are 'clear and conspicuous' in disclosing material connections.
Estée Lauder Companies reports slight decline in North American sales amidst global challenges
Estée Lauder Companies has reported a 4% overall decline in Q1 net sales, with US growth in online channels helping to offset challenges across its North American portfolio, where net sales declined by only 1%.
AI innovation in fragrance: NotCo and Cramer launch advanced formulation tool for beauty brands
NotCo and Cramer have launched a new AI-powered fragrance formulator, utilizing advanced algorithms and a comprehensive fragrance database to streamline fragrance development, reduce production time, and enable high levels of customization for cosmetics...
Rogaine's “National Hats Off Day” seeks to reframe discussions surrounding male hair loss
With Rogaine launching “National Hats Off Day” to shift the issue of men’s hair loss into a journey of growth, cosmetics and personal care brands have a unique opportunity to foster supportive, transparent conversations and address evolving consumer needs.
Across the CD-verse: October Roundup
This month's global roundup takes a concise look at the latest global advances in skin care tech, sustainability breakthroughs, and regulatory developments driving change in the cosmetics industry.
October Launch Pad: Festive fragrances and fall beauty essentials
Discover the latest in beauty with exciting new launches from NOYZ, Good Molecules, COSRX, MERIT, EVOLVh, Noteworthy Scents, and DKNY, each offering innovative products designed to elevate consumer fragrance and skin care routines.
EveLab Insights launches 'first-ever scan of its kind on the market' for neck and décolleté
EveLab Insights’ new Neck AI Skin Analysis technology utilizes deep learning algorithms to assess neck and décolleté skin health with high precision, addressing a growing demand for comprehensive anti-aging solutions and enabling brands to offer...
Navigating e-commerce packaging challenges: Key takeaways from the 2024 E-Pack Summit
The 2024 E-Pack Summit highlighted critical strategies for cosmetics and personal care brands to enhance their packaging practices in e-commerce, with a focus on balancing sustainability, regulatory compliance, and secure, customer-friendly fulfillment.
US brands face rising consumer demand for sustainability, says Mintel report
Mintel’s 2025 Global Beauty and Personal Care Trends report reveals a rising demand among US consumers for beauty brands to lead in sustainability and environmental responsibility, driving companies to adopt innovative practices in sourcing,...
Amazon Prime Big Deal Days 2024: Beauty sector shines amidst Q4 spending trends
The beauty sector was a standout during the most recent Amazon Prime Big Deal Days, driven by a mix of legacy brands and viral sensations, and Market Defense experts predict this momentum will carry into a strong Q4 as brands capitalize on consumer...
Indie Insights: How indie beauty brands are embracing sustainability as a core value
In this month's edition of Indie Insights, we explore how indie beauty brands like OPULUS Beauty Labs incorporate sustainability into their packaging, ingredient sourcing, and overall mission, aligning with the values of eco-conscious consumers.
P&G reports mixed performance in Q1 FY25 results
Procter & Gamble’s fiscal 2025 first-quarter results reveal steady growth in organic sales, up 2% due to price increases and innovation. However, the beauty segment faced challenges, particularly in luxury skincare.
Growing up beautiful: How Gen Alpha is redefining beauty & personal care
Generation Alpha is rapidly shaping the beauty and personal care industries through their early exposure to social media, rising interest in gender-neutral grooming, and demand for safe, ethical, and age-appropriate products, creating significant...
Decline in eye makeup signals shift in consumer preferences, says Spate report
A recent Makeup Trends report from Spate reveals a decline in eye makeup interest as consumers increasingly favor minimalistic beauty routines, innovative textures, and long-lasting products, emphasizing the need for cosmetics brands to adapt to shifting...
Coty reports preliminary Q1 results, reaffirms FY25 growth targets
Coty Inc. announced preliminary first-quarter results for fiscal year 2025, highlighting growth in its prestige fragrance category, challenges in the U.S. and mass beauty markets, and a renewed focus on cost reduction, while reaffirming its full-year...
Estée Lauder patents a new approach to lipofuscin treatment
Estée Lauder’s new patent introduces a novel anti-aging skincare composition combining decarboxy carnosine HCL and Pyracantha fortuneana fruit extract, which shows synergistic effects in reducing lipofuscin or "age spots."
Riding the 'second wave' of K-Beauty in the US market
With K-Beauty's expansion into new categories and a projected market value of $9.9 billion in North America by 2032, US manufacturers and retailers are positioned to benefit by embracing the 'Second Wave of K-Beauty.'
Skincare Advancement on demand: Webinar panelists answer your burning questions
From deeper insights into Korean skin care trends to sustainable packaging and fermented extracts in cosmetics, Skincare Advancement panelists Eleonora Mazzilli and Barbara Green responded with their answers to webinar attendees burning questions.
Beauty & skin care brands increase experiential marketing budgets amid industry shifts
In an era where experiential marketing campaigns 'allow beauty brands to connect with their consumers on a deeper level,' said Pauline Oudin, CEO of Gradient Experience, overcoming challenges like proving ROI need to be mitigated to embrace opportunities...
Nutrafol expands into topical hair care with Men’s Active Cleanse
Beauty supplements player Nutrafol is entering the male topical market after learning that men "experience more scalp concerns than women and that shampoo is top of mind for over half of men (56%) when it comes to hair growth products", said Dr. Brianna...
Bold and complex: How food trends are influencing gourmand fragrance
A recent report by Lauren Goodsitt, Director of Beauty and Personal Care at Mintel, outlined several key drivers of the gourmand fragrance space, include the combination of sweet and spicy, or 'swicy' flavor notes and a rise in comforting familiar scents...
Key takeaways from Cosmetic Products and Evolving Risk of Contaminants webinar
In this CosmeticsDesign Q&A, we spoke with legal experts Rachel Raphael and Aliza Karetnick, Partners at Morgan Lewis to discuss the increasing risks of contaminants in cosmetics and personal care products, highlighting recent litigation trends, the...