The two companies recently presented findings on current consumer behavior when it comes to gathering product and trend information, going online or into stores to shop, and making the final decision to purchase a beauty product.
With this investment, the digitally native skin care and makeup company has plans to take its community global, open retail stores, and launch product in additional personal care and cosmetic categories.
The media and social networking company sees all things digital moving from the desk top to mobile devices. And Facebook seems to hope that its newest data on beauty consumers will encourage brands to build content and campaigns accordingly.
To keep up with online cosmetic and personal care product orders, the company is preparing to build a new facility in the Western US. And Fresno, California, is the likely site.
The Mobile Marketing Association’s 2016 Smarties awards singled out top campaigns from every industry, and companies including L’Oréal, Unilever, and Coty were among the winners.
At this month’s IFSCC event in Orlando, Florida, two suppliers incorporated VR technology into their booths to attract the attention of chemists and formulators. The experiences were quite different one from the other, and how VR can best serve the beauty...
The television shopping channel has evolved as media and consumer buying habits have. And at the end of October, QVC will debut a new multichannel beauty-only retail network for today’s personal care, fragrance, and cosmetics shopper.
This week, Emulate announced new funding and research partnerships that will advance the technology, which has significant potential for cosmetic and personal care development and testing.
The clinical research company and its consumer products brand are moving bacteria forward, launching new product and advancing research that could change skin care forever.
The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to influence beauty and culture.
Speaking at last week’s CEW Transformational Leaders event at the Roosevelt Hotel in New York City, the company’s CEO Mary Dillon, reveled just how valuable these shoppers are and how Ulta is evolving to meet the needs of all beauty enthusiasts.
One company believes that the programing solution could revolutionize ecommerce for makeup and personal care brands. Cosmetics Design caught up with Joe Teplow, founder of Rebelmail, to find out what’s in store.
Digital strategy is top priority for cosmetics brands looking to better connect with consumers and get ahead of the competition. Here, Cosmetics Design takes a look at some of those clever moves…
Getting the sensorial qualities of a skin care product just right is make or break, which is why ingredients provider Evonik has developed its Sensory Kaleidoscope tool.
The digital makeover tool business continues to expand. Perfect365 is a case in point, teaming with beauty bloggers and YouTube stars for a new feature, adding patriotic looks to coincide with the Rio Olympics, and partnering with evermore brands.
The popular beauty press is abuzz with news of a forthcoming nude eye shadow palette from the revered L’Oréal brand. And rightly so—it’s a product consumers themselves asked Urban Decay to create.
The mobile-first beauty company plans to greatly expand its branded cosmetics and personal care portfolio as well as to grow the business in new markets.
The cosmetics and personal care retailer has contracted with data-driven marketing firm Alliance Data Systems Corporation to establish an Ultamate Rewards Credit Card and loyalty program for beauty consumers.
The pharmacy chain announced last week that the ecommerce site beauty.com will be shut down in the coming months. It’s a move to keep cosmetics and personal care consumers loyal to the Walgreens brand.
The direct-sales cosmetics and personal care company has launched a new digital app that acts as a virtual assistant and makes mobile transactions a matter of course for the company’s on-the-go team of sales representatives.
L’Oréal USA has just opened its fifth annual competition for women entrepreneurs working in digital fields. Three companies will win, and the grand prize is a paid pilot opportunity with a L’Oréal brand.
The social media – driven approach to PR has come into its own. So to find out what it’s all about, what works, and what’s next, Cosmetics Design checked in with Alexa Tonner, EVP of Collectively.
Making resources available online is a new priority for the museum and thanks to funding from a long-standing personal care brand, the project is moving ahead.
A new industry organization based in San Francisco, California, is serving regional industry professionals with educational events, workshops, and networking.
The Cyrano device, available as of Wednesday, centers around a palette of 12 fragrances developed through the sensorial communications company’s partnership with International Flavors & Fragrances.
P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.
Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept.
The social network has been sharing data recently that suggests beauty and hair care brands do particularly well with consumers on its platform, and new numbers show video content there has boosted purchase intent for L’Oréal shoppers.
This, according to new data from the social platform known for visually appealing content. And, market research firm Millward Brown confirms that site users reliably buy cosmetics and personal care products not only online but also in store, based on...
This week the global beauty retailer named 8 North American beauty companies—specializing in skin care, cosmetics, and tech—that will be participating in Sephora’s inaugural business incubator program.
The Johnson & Johnson facial skin care brand just launched a multichannel content campaign around the tag line “see what’s possible” meant to foster conversation among women encouraging one another to achieve their creative, athletic, and educational...
In this latest edition of CD Buzz we look at how technology is helping to reinvent our industry, pointing consumers into an increasingly focused direction and enhancing beauty routines to make them more personalized and effective.
L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector and e-commerce sales have been impressive.
Cosmetic players are diving much deeper into both the digital arena and technology as a means of capturing the imagination of consumers, latest research from Mintel shows.
The event, held at the Harmonie Club on New York City’s Upper East Side last week, reviewed beauty industry sales, trends, and more from 2015 and forecast 2016, using facts and figures from both Nielsen and NPD.
The virtual makeup counters of today, apps are where consumers try out product, get the opinion of friends, link directly to brand sites and more. Not surprisingly, beauty companies are taking advantage of this technology.
L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part of an industry wide movement.
The country’s population is increasingly urban and eager to buy name-brand goods, and companies selling FMCG on international marketplace sites or brand pages are getting in on the ground floor of this emerging economy.
In this latest CD Buzz video, we look at what beauty players are doing to capture fickle younger consumers and the type of digital tactics that are really working.
The direct-sales cosmetics and skin care company has built an increasingly diverse team of representative and is boasting hundreds of thousands of new recruits in 2015, many of which are Millennials.
The biotech-driven personal care company has partnered with thee sizable dot-coms to reach more consumers; a strategy that may stretch to include brands DS Laboratories is acquiring from WR Group.
Cosmetics is one of the few areas in which millennials buck the trend of being “nowners” (no-owners) and are keen to spend, according to a recent overview by Euromonitor International.
Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.
Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.
In what’s being billed as the ‘first beauty contest judged by robots’ Beauty.AI and its partners are crowdsourcing facial imaging data that will be used to set a new course for anti-aging and skin care.
In our final post of 2015 the Cosmetics Design team is bringing you a selection of the biggest trends that we have covered over the course of the year, as well as trend projections for 2016.
The Cosmetics Design USA team has put together a list of the top ten trends to look out for in 2016 and here they all are in this latest edition of CD Buzz.
This month the fragrance and flavors manufacturer rolled out a new look and new mission that puts innovation first and is meant to position the company as the go-to industry partner for profitable endeavors.