Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
Personal care giant Colgate-Palmolive has developed a mouth guard shaped smart device designed to measure oral health properties using a series of multispectral sensors.
The arrival of TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce and open the region’s beauty brands to a wider international audience.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.
Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers, something that is becoming increasingly difficult to do today, according to a Web 3 expert.
International beauty major Coty has developed a system that enables dynamic and more representative digital colour adjustments for virtual makeup try-ons, either via video stream or augmented reality (AR).
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
Shiseido recently partnered with technology company Revieve to launch AI Makeup Advisor, which both helps customers find products online and collects zero-party and first-party data. CosmeticsDesign spoke with Revieve CEO Sampo Parkkinen about the new...
As beauty edges deeper into a post-pandemic world, brands and retailers must understand the heightened awareness of interdependence, yearning for community and mainstream rejection of ‘normal’ set to shape consumer thinking in years to come, says a WGSN...
Fragrance continues to be a dynamic and innovative field, with transparency, nostalgia and tech-forward formulations set to gain importance in the coming years, say industry experts.
Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
Unilever’s prestige brand Living Proof and Finnish tech firm Revieve have co-developed an AI hair care advisor tool designed to offer consumers extensive and personalised insight on the science behind their hair.
Swedish digital startup Skinfo has developed an online tool to simplify the display of beauty ingredients online, driving transparency and helping to build consumer trust, its founder says.
International beauty major L’Oréal has developed a method to localise and identify different types of acne using a deep-learning image processing digital system that can be linked to e-commerce product and service recommendations.
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
The beauty sector might be one of the hottest arenas in e-commerce, but there looks set to be boundless new opportunities on the horizon for digital-savvy brands, from social commerce advances to the metaverse.
Working with and mentoring startups like Clear will be key to driving change in beauty, particularly on issues like diversity, inclusion and sustainability, says L’Oréal UK & Ireland’s chief marketing officer.
The DTC personal care market has evolved rapidly and the recent layoffs by Glossier can teach the industry how a brand can misstep and what to know going forward, says One Rockwell.
CosmeticsDesign has been attending tradeshows this week, but there are hundreds of great articles on CosmeticsDesign to revisit before we come back with new content next week.
UK-Singapore headquartered biotech startup Sequential Skin has taken a solid stride into B2B microbiome testing with the debut of its end-to-end in vivo service for consumer care companies.
Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier,...
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
As the market for personalized beauty products expands, brand Pure Culture is launching their testing-based products into the mass-market retail space with Target.
Conversations on social media can be indicative of what consumers are interested in, and market research company Netbase Quid combed Twitter to see what’s on in personal care.
P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays...
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
With consumers’ limited access to in-store retail experiences, the pandemic has pushed beauty brands to e-commerce, and experts say there is no going back.
Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.
The rise of consumer demand for sustainable beauty products has made an already complicated material acquisition process even harder, but a new platform is out the change that.
Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive...
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
European color cosmetics brand Catrice Cosmetics has announced a shake-up to its retail strategy for 2022, with the company focusing on making it products available only through its own website and via Amazon.
The US Federal Trade Commission (FTC) has sent Notices of Penalty Offenses to hundreds of businesses, alerting them of steep penalties if they use fake reviews or other misleading endorsements to deceive consumers.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.