Archives for June 21, 2004

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Hilfiger believes Beyonce is a True Star

Tommy Hilfiger Toiletries is also hopping on the celebrity fragrance bandwagon with a new women's fragrance collection called True Star inspired by music diva Beyonce Knowles.

Metrosexuals contribute to personal care market growth

A growing interest in personal grooming among males, part of the so-called "metrosexual" phenomenon, is contributing to growth in personal care categories around the world, according to a report published by market analysts ACNielsen.