Archives for October 13, 2005

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Avon expands into Colombian market

By  Simon Pitman

Avon International says it has agreed to buy two Cayman Island companies for $154 million, according to a filing made with the Securities and Exchange Commission, in a move that also gives it control of a major Colombian cosmetics player.

Thin electronic labels could help brand positioning

By  Ahmed ElAmin

Cosmetic packaging with eye-catching videos or changing information right on the label could soon be on the shelves with technology being developed by Siemens for commercial release.

J&J focuses on innovation to develop K-Y brand

By  Simon Pitman

In a presentation given at the recent Health & Beauty America show, a Johnson & Johnson marketing executive explained how innovation and differentation has been key to the expansion of its world-famous K-Y brand.