News & Analysis on Cosmetics Innovation
Unilever is building on the success of its Dove megabrand with the launch of a series of prestige hair care products backed up with a professional hair care hotline, a move that reinforces the brand's positioning in the fast-growing 'masstige' category.
Anti-aging and celebrity endorsements are continuing to fuel a significant rise in sales of prestige beauty products in the US, with the make-up segment providing the main driving force in a market now valued at $8.2bn.
The US personal care market is expected to be the primary driving force between significant growth in the markets for both surfactants and silicones as manufacturers continue their move towards increasingly functional and functional formulations.