Archives for June 20, 2006

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Starburst candies becomes the new name for shower products

By  Simon Pitman

For some time industry experts have been talking about a blurring effect between the definition of food and cosmetic products, a trend that is being emphasized with the extension of a beauty product line featuring a Masterfood brand name.

Sex wins Americans back round to deodorant

By  Simon Pitman

After two years of falling deodorant sales, it appears Americans have been won back to deodorant by a sex-infused marketing campaign by leading global brand Axe.