News & Analysis on Cosmetics Innovation
Tapping into the growing marketing opportunities provided by mobile phones, Procter & Gamble is launching a promotional campaign that uses the services of a UK-based company to create a text-messaging game featuring the Crest Whitening brand.
The Jamaican government's plan to rapidly expand into the nutraceutical and cosmeceutical industry has culminated in a three year program carried out by the Jamaican Scientific Research Council (SRC) to develop a host of natural-based cosmetic products.
A court decision has overturned claims by cosmetics developer Arch PCP that rival company Active Concepts had misappropriated trade secrets in a long-running battle between the two.