RPC leans on technology to enhance Estee Lauder packaging
The UK-based RPC Group has provided enhanced packaging for the Estée Lauder Cyber White skin care range, with the new jar caps aimed at maximizing all-important on-shelf impact.
Archives for February 23, 2007
Micro-segmentation backlash initiated by health professionals
Micro-segmentation is a key trend within the beauty industry, following strong consumer desire for multi-functional products – however, industry professionals have warned of a backlash against this trend, as 'back-to-basics' cosmetic lines proliferate.