Archives for March 1, 2007

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New skin care line targets bikers

By  Simon Pitman

Taking niche products to new levels, biking enthusiasts have developed a new line of products targeting the specific needs of bikers, including a line formulated for tattoo aftercare.

Study predicts backlash against celebrity endorsed products

By  Louise Prance

A new study has challenged the growing celebrity endorsement trend that is gaining momentum amongst cosmetic manufacturers - suggesting that consumers are now more likely to purchase a product endorsed by an anonymous spokesperson.