Word of mouth marketing tactics work best
While advertising channels continue to multiply new evidence suggests that old fashioned word of mouth is a far more powerful selling tool than internet and mobile phone adverts.
Archives for October 17, 2007
Toothpaste packaging firm bought out by equity investor
Leading UK toothpaste packaging manufacturer Betts Global has been bought out by private equity specialist Gresham in a move that aims to better position the company for future global growth.
Call for international co-operation within the cosmetics industry
The International Cooperation on Cosmetic Regulation (ICCR) is calling for increased international cooperation within the industry, in areas such as nanotechnology and alternatives to animal testing.
Device embeds RFID tags into packaging
A new way of embedding radio frequency identification (RFID) tags into pack cases could reduce the cost of using the tracking technology, according to the companies involved in the project.
Natural foot care meets baby boomer demands
As the number of graying baby boomers swells so too are the number of natural based products aimed at this group - a fact evinced by the growing number of natural foot care products on the market.