Archives for April 1, 2008

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Avon adds another fragrance sponsorship

By  staff writer

Avon Products is further concentrating on developing key fragrance sponsorships with the addition of a male fragrance created by Hollywood A-lister Patrick Dempsey.

Teen market further targeted by Johnson and Johnson

By  Katie Bird

Johnson and Johnson is releasing a moisturizing skin care range designed for teens who do not suffer from problem skin in an attempt to cash in on the increasingly affluent young consumer group.

Women are confused and cynical about cosmeceuticals

By  Guy Montague-Jones

Women mistrust the scientific claims on anti-ageing products and are confused about the effectiveness of cosmeceuticals, according to a UK survey commissioned by P&G brand Olay Regenerist.