Hypermarcas completes major Brazilian cosmetics acquisition
Hypermarcas has taken a deeper bite into the Brazilian cosmetics market with the acquisition of Niasi for R$366m ($200m).
News & Analysis on Cosmetics Innovation
Hypermarcas has taken a deeper bite into the Brazilian cosmetics market with the acquisition of Niasi for R$366m ($200m).
Cosmetics manufacturers can rest assured as consumers are more likely to stay loyal to their beauty care brands than medicines or household goods, according to a ShopSmart survey.
A new skin care range designed for tweens was launched at this year’s HBA promising safe and gentle formulas for young skin.
Beiersdorf has expanded its market share in Central and Eastern Europe as the economic downturn in Europe and North America pushes companies towards emerging markets.
Rising costs and a negative exchange rate have led niche perfumer Art and Fragrance to report significant losses for the first half of 2008.