Consultancy to help brands target female ‘ethnic’ groups
Advertising agency the Vox Collective and marketing consultancy 85% Niche, have joined forces to help brands understand and increase market share in the growing ‘ethnic’ segment in America.
Archives for June 16, 2009
Colipa’s Annual Report outlines research and regulatory priorities
Colipa has focused on “value and values” in its Annual Report, picking out sustainability and alternative testing methods as priorities for the year ahead.
A third of Americans worried about sunscreen use and low vitamin D levels
Nearly a third of Americans are worried that using sunscreens will stop them from getting necessary levels of vitamin D, according to a recent survey from Neutrogena.
Astral Brands uses email and Facebook in tandem to drive sales
Astral Brands has enlisted the services of ExactTarget to harness the combined power of email marketing and Facebook.
Kenya lowers cosmetics tax to encourage women to be beautiful
The Kenyan government has decided to lower the rate of tax on cosmetics products as a means of encouraging women to take care of their appearance.
Chemical suppliers can ride out recession by tapping into cosmetic trends
Maintaining investment in the research and development of innovative ingredients that tap into key cosmetics trends can help chemical companies survive the downturn.