Gillette global marketing campaign takes earthier approach
Gillette has unveiled its first new global marketing campaign in five years, which will build on the brand’s recent expansion into men’s hair styling and personal care products.
Archives for July 1, 2009
Dow Chemical Company shuts plants to move into specialty chemicals
Dow Chemical Company’s restructuring plan involves the shut down of a number of manufacturing plants in the company’s basics portfolio, in favor of a shift towards specialty chemicals.
M&H plastics use recyclable packaging for Naked Bodycare
M&H Plastics has provided recyclable, Post Consumer Regrind packaging for natural toiletries brand Naked Bodycare on the launch of its new hair styling range.
Cosmos organic standard lacks clarity, says rival NaTrue
The recently published Cosmos standard for organic and natural cosmetics has attracted criticism from rival NaTrue which claims it contains inaccuracies and contradictions.
Dr Bronner’s calls for monetary damages in lawsuit against naturals players
Dr Bronner’s is now calling for monetary damages in an on-going legal battle against what it believes to be misbranded ‘organic’ cosmetics.