Nivea taps into men’s grooming with website launch
Beiersdorf, owner of the global Nivea brand, has launched a new website called the Groom Room, aimed at providing an online resource for male personal care needs.
News & Analysis on Cosmetics Innovation
Beiersdorf, owner of the global Nivea brand, has launched a new website called the Groom Room, aimed at providing an online resource for male personal care needs.
A stress busting spray based on the smell of cut grass will soon hit the market and researchers claim the potential for cosmetics and fragrances is significant.
Lavera Naturcosmetik is targeting the US market by launching its product range at a major retail chain in the state of California.