Noah’s Naturals announces repackaging initiative and new focus
Noah’s Naturals has changed its packaging and developed a new focus for the brand in order to target a wider range of consumers.
News & Analysis on Cosmetics Innovation
Noah’s Naturals has changed its packaging and developed a new focus for the brand in order to target a wider range of consumers.
Strong competition from mass-market beauty brands means those in the prestige sector need to expand distribution channels to target more consumers, according to Unity Marketing president Pam Danziger.
Alaffia Sustainable Skincare has become the latest company to gain fairtrade certification under the Institue for Marketecology’s (IMO) Fair for Life standard.
Avon Products has reported a 13 percent hike in fourth quarter sales, with Western, Central and Eastern Europe providing a much needed boost to a difficult financial year.
Cosmetics giant L’Oreal has launched an online game in which students can gain experience in a number of the company’s departments before deciding if and where to apply.