Max Neeman enters Indian cosmetics market
Max Neeman, one of the largest names in Indian market research, has entered into the country's cosmetics market on the back of huge potential from demographic changes.
Archives for June 16, 2010
Latinas want personalized products and bilingual packaging: Mintel
One size does not fit all when it comes to marketing personal care products to Latina women, according to the results of a recent survey from market researcher Mintel.
Givaudan launches iPhone App aimed at navigating fragrance maze
Swiss fragrance ingredient player Givaudan has launched an Apple iPhone App aimed at helping younger consumers navigate the vast array of different fragrances on the market.
‘Digital competence’ in China key to success in prestige market
Prestige brands need to increase their ‘digital competency’ in China in order to ensure future success in not just China, but in the global prestige market, according to a study from NYU Stern School of business.
Eye contour strips 'break new ground' in anti-aging category
Victoria McGill Enterprises has launched EyeDefining contour strips, described as a revolutionary way to hide eye bags, wrinkles and open up the eyes.
Eastman plans to cut emissions by a quarter over the decade
Eastman Chemical pledges to increase revenue from ‘sustainably-advantaged’ goods, improve energy efficiency and reduce greenhouse gas emissions.