News & Analysis on Cosmetics Innovation
An influx of new natural cosmetics entrants in Europe combined with slowing growth rates are current features characterising the market at present, as distribution becomes one of the key factors affecting a brand's success in the industry.
New tools and an advancing knowledge of skin biochemistry allows suppliers to study in much more detail how ingredients actually have their positive effect, according to skin care consultant Mindy Goldstein.
The Federal Trade Commission (FTC) has proposed changes to its Green Guides, designed to help marketers avoid statements that could mislead their consumers, but is calling for more guidance on the consumer perception of natural and organic.
Investors are taking rumors over a potential Avon take-over bid so seriously that share prices have risen significantly in the past couple of days.