Cadiveu hits back over ‘incorrect’ Formaldehyde claims
Brazil-based hair care company Cadiveu has hit back over claims made by Health Canada and the OSHA regarding dangerous levels of Formaldehyde used in its Brazilian Blowout hair treatment.
Archives for October 12, 2010
P&G CEO claims target of 5 billion consumers is on track
During Procter & Gamble’s annual meeting, CEO Bob McDonald says his company’s growth plan is on track to achieve its target of five billion consumers in five years.
Degradable claims deceptive if products destined for landfill
Claims made about a package’s degradability could be misleading to consumers if the product is usually destined for a landfill or for incineration, according to the Federal Trade Commission.
Encapsulation triggers the growth of the cosmetotextiles niche
Although cosmetetextiles have been around for a number of years now, new encapsulation capabilities are helping to trigger a growing number of applications for this fascinating niche category.
L’Oreal highlights ways to communicate sustainability to consumers
Communicating sustainability to consumers can require a different sort of conversation than the traditional one taken when advertising new products or launches, according to L’Oreal.