2011 will see demand for results-driven skin care products
Transparency will be the basis for future marketing with the growing consumer demand that products should provide their benefits instantly.
Archives for November 29, 2010
Vaseline sets out to ‘rescue’ dry skin with social media marketing
Unilever-owned brand Vaseline is making use of social media marketing by launching a video series to promote its new brand of skin care, ‘Vaseline Intensive Rescue’.
Ethical and eco consumerism now integral to personal care – expert
Although ethical and environmental concerns were once the reserve of the media, increased information now makes this area a major concern for personal care consumers.
Sustainability awareness to drive demand for blue colorant
Demand for a natural blue colorant for cosmetics and personal care products will be boosted by increasing consumer awareness of sustainability, according to company Ecoflora.
Global Keratin rebrands to represent new company image
Global Keratin has rebranded as GKhair in a bid to reflect the company's new image and line of professional hair care products.