Sephora brand launches first Photoshop-free ad campaign
The French beauty company has made a bold advertising step by deciding to publish what is claimed to be the world’s first unretouched make up advertising campaign.
Archives for March 16, 2011
IFF expects higher than predicted cost increases
International Flavors and Fragrances (IFF) has said that rises in input costs have been more exaggerated than were first predicted, leading the company to enter into ‘aggressive’ pricing strategy negotiations.
Survey on Latino men’s grooming habits underlines importance of appearance
A new survey that delves into the personal care habits of Latino men underlines how the importance of appearance leads members of this community to reach out for ‘non-basic’ grooming products more regularly than other groups.
Aussie females more cautious to skin cancer risks from sun exposure
A study carried out by consumer satisfaction organization Canstar Blue, women are more likely to protect themselves against skin cancer by wearing sunscreen every day than men are.
Dow Corning launches latest hair control silicone
The global silicone provider has launched a new product designed to give consumers a simplified hair routine aimed at hair control for those with a busy lifestyle.