Greater consumer awareness of actives leads to higher product expectations
As consumers become increasingly aware of the power of active ingredients in personal care formulations demand is consequently rising for products with improved performance.
News & Analysis on Cosmetics Innovation
As consumers become increasingly aware of the power of active ingredients in personal care formulations demand is consequently rising for products with improved performance.
Uncovering the desires of the mind, both conscious and unconscious, can help identify the cosmetics trends of the future, according to the trends agency By Lude.
As more and more consumers increase their awareness of the current economic climate, they are turning more to the internet for information on products, and this has helped increase figures of those using online retail channels to purchase their beauty...
Belgium-based chemical distributor Univar is adding to its global reach with the acquisition of Arinos Quimica as it sees huge potential for growth in the Brazilian market in the future.
US-based Telometrics Corporation has launched Vital 25, a nutricosmetic beverage that the firm claims has anti-aging properties.