Skin care to drive European beauty packaging market says Rexam
Global packaging firm Rexam expects the skin care market to lead market growth in the European beauty packaging with consumer demands and innovations key to its success.
News & Analysis on Cosmetics Innovation
Global packaging firm Rexam expects the skin care market to lead market growth in the European beauty packaging with consumer demands and innovations key to its success.
As cosmetics companies adapt fast to newer methods of marketing their products, US consumers are in turn increasingly turning to TV shopping and the internet to make their purchases.
Whereas Chinese hair care consumers were once driven by dual-function products and value-for-money, new research finds that products catering for specific needs are en vogue.
Incorporating therapeutic skin care products into their range may be the key for future success as the market sees significant growth, according to market analyst Euromonitor.