Archives for May 22, 2012

← 2012

L’Oreal opts for CRM software to meet consumer demand

By Michelle Yeomans

L’Oreal’s active cosmetics division (ACD) has implemented Customer Relationship Management (CRM) software to support its La Roche-Posay and Vichy teams in India, to ultimately meet customer demand by gaining more access to new markets.

Can the nutricosmetic market finally crack the US?

By Ameann DeJohn

Despite trending high with European and Japanese consumers, the US market for nutricosmetics has always trailed, although North American consumers are now noticing convenient functional food, beverage and supplements with beauty from within benefits.