Kardashians’ beauty brand goes digital
Boldface Group, which produces the Kardashians’ beauty brand, Khroma Beauty, has partnered with digital provider Venda to provide a digital commerce platform.
News & Analysis on Cosmetics Innovation
Boldface Group, which produces the Kardashians’ beauty brand, Khroma Beauty, has partnered with digital provider Venda to provide a digital commerce platform.
Compared to the likes of Asia and even Europe, the US has been a bit slower on the uptake of nutricosmetics; however the Eastern influence couple with the numerous launches of beauty drinks could change this.
For some, having a strong year in such a difficult climate may be an excuse to take it easy, but not for beauty behemoth L’Oréal as CEO Jean-Paul Agon announced the company are open to acquisitions to further strengthen this year.
With the US said to be bouncing back from the recession of late, certain consumers appear to be spending more freely again, particularly in the area of luxury cosmetics.
Canada-based organic cosmetics provider eaurganic d’Avicenna claims that its recent organic certification will authenticate and validate its line of cosmetic products.