News & Analysis on Cosmetics Innovation
Procter & Gamble is targeting the all-important Latina spending dollar with its Orgullosa Progam, which rounds up prominent Latina media figures as ambassadors for the company’s broad brand portfolio.
US biopharmaceutical company Signum Dermalogix has sealed a partnership with prestige beauty products firm Elizabeth Arden concerning a semi-exclusive global license for its cosmetic functional ingredient Arazine.
The hair care and color market needs to break away from investing in traditional media and distribution channels and look to the opportunities digital marketing can offer if it is to beat the market decline.
US ingredients supplier Lipo Chemicals has expanded its global reach in response to the demand of its multinational customers and growing personal care market in India,by opening up a new office in Mumbai.
The company specializing in solutions for the beauty industry amongst others has received an expanded organic certificate to extract and process two new mushroom-based ingredients.