News & Analysis on Cosmetics Innovation
The global market for deodorants is full of intense competition, with the big personal care players all jostling for position; and it appears that new product innovations and technologies are the way to get ahead.
The European Commission’s Scientific Committee for Consumer Safety has opened nine opinions and one addition on four cosmetic and six hair dye ingredients for public comment.
Despite Americans receiving conflicting messages about the state of the economy, a recent Harris Poll EquiTrend study has found various luxury brands to have made gains in brand equity over the past year.
Skin care maker Murad has followed in the footsteps of many other big cosmetics players and taken to mobile commerce in a bid to better serve consumers.