L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital
Hair care and color brands L’Oréal Paris, Aveda and Redken have all been labelled ‘Genius’ for their digital competence by the latest L2 ThinkTank report.
News & Analysis on Cosmetics Innovation
Hair care and color brands L’Oréal Paris, Aveda and Redken have all been labelled ‘Genius’ for their digital competence by the latest L2 ThinkTank report.
Financial experts have applauded the latest round of cost cutting, announced at Avon Products earlier this week, while the investment world has also reacted positively, as share prices rise.
Apparently there is a macho method of using bar soap and if anyone is going to exploit that than it will be Procter & Gamble’s Old Spice brand as it launches its latest line of manly-scented products.
Olay maintains its dominant position at the top of the BrandFinance Cosmetics 50 table, but a slight value fall coupled with a surge in competitor growth has seen L’Oréal eat away at that lead.
AkzoNobel claims it has developed an industry leading technology for the eco-friendly extraction of naturally-derived cosmetics ingredients - a technology that serves to make a significant impact on a product's carbon footprint.