NAD refers ad case to FTC following nail polish claim concerns
Color cosmetics company Fiore RX may find itself in hot water after the National Advertising Division referred claims made about its nail polish product to the Federal Trade Commission.
Archives for July 14, 2013
Anti-aging trends boosts skin care market in Brazil
Brazilian consumers’ desire to keep their skin looking young has influenced an increasingly popular anti-aging trend in the country, which is pushing facial care to become one of the stars of the Brazilian skin care sector.
M.A.C. Facebook campaign targets discontinued lipstick favorities
Major color cosmetics brand M.A.C. is behind a campaign targeting a new approach to brand loyalty using social medium Facebook to discover which old shades of lipstick and eye shadow consumers want back.