News & Analysis on Cosmetics Innovation
According to a new study in the Journal of Consumer Research, consumers may value a free gift more than a deeply discounted promotional item, especially if it comes from a prestigious brand.
It is no surprise that the latest trend in hair care has been influenced by its skin care cousin as anti-ageing properties are now taking over shampoos, conditioners and serums, and helping boost ingredient manufacturers.
The Brazilian government has rejected a proposal to regulate labelling of cosmetics, amongst other consumer goods, as provisions relating to nanomaterials were considered insufficient.
Custom formulator for the cosmetics industry, CoValence, announces its latest skin care development having found high levels of polyphenols and anti-oxidant activity in the marble berry plant.
The fragrance market is set to see consumption continue in Brazil and this is thanks in part to smaller pack sizes of premium perfumes.