The cosmetics giant and the blogger: the new "social e-commerce experience"
Cosmetics giant L’Oreal and internet personality Michelle Phan have collaborated to launch a new colour cosmetics brand- sold exclusively online.
Archives for August 21, 2013
Jane Cosmetics revamps brand and increases retail reach
Jane Cosmetics has announced a complete revamp for its color cosmetics and skin care brands, as well as forming a retail partnership with salon specialist Ulta Beauty.
Croda's e-seminar to focus on "seeing beauty through multiple lenses"
Global speciality chemical company Croda has announced that their new online educational seminar, to be held on September 12, will focus on the seeing beauty through different cultural and geographical lenses.
Elizabeth Arden CFO takes same position at Hain Celestial
Elizabeth Arden CFO Stephen Smith has made the jump to food, beverage and personal care player Hain Celestial, where he will take on the same role.
‘Tongue in cheek’ marketing - the best way to connect with the consumer?
As brands continue to make efforts to stay on top of evolving technology and social media platforms to connect with the consumer, innovative marketing campaigns are imperative in helping them to stand out amongst the noise.