News & Analysis on Cosmetics Innovation
Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.
Disney aims to touch the dark hearts of its audience with its scary new ‘Villains’ line of makeup.
The beauty industry and the fashion industry are often intertwined and this is particularly evident in the fragrance market where apparel is a thriving influence, according to market analyst Euromonitor.
The men’s grooming market is an attractive one for personal care brands, and it appears more brands are turning to interactive digital and video campaign to engage consumers.
Brazilian buyers are increasingly using e-commerce to purchase cosmetics as a result of the country’s poor economic situation, according to a report by market research company E-bit.
NuSil has opened a new business division dedicated to silicone-based personal care ingredients earlier this year. In this video interview, the company's technical sales manager, Jeff Caruso, explains the focus and strategy for it and highlights its...