The big brands board the digital beauty wagon
L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank.
Archives for November 25, 2013
Guest Blog
Future Beauty Trends: Finding the right target
The recent Beauty Futures Forum conducted by trends forecasting agency 'The Future Laboratory' identified what we can expect next in terms of original concepts and different ways of targeting beauty consumers post-recession. Here, our expert Imogen...
Japanese ingredient takes off in US BFW products
A plant-based compound with a long history in Japanese cosmetic formulations is now gaining popularity on the US markets as the West starts to recognise its efficacious properties.
"We are more frustrated than you" - FDA on sunscreen approval process
Representatives of the US Food and Drug Administration appeared before a Committee last week where they were asked to shed some light on the likes of lengthy approving processes.