L’Oréal challenge lands P&G in hot water over ad claims
Procter and Gamble’s Olay brand has been cautioned over claims made in its advertising after L’Oréal USA complained to the National Advertising Division.
Archives for November 27, 2013
Reports of counterfeit Estee Lauder cosmetics grow in the Bay area
A growing trend in fake beauty products retailing over the internet is threatening the integrity of Estee Lauder's popular MAC brand.
Euromonitor highlights how cosmetics companies can reach middle class outside of BRIC
A report by market research firm Euromonitor reveals the methods and strategies which companies can adopt in order to reach the growing middle class in emerging markets.
The packaging dilemma: Luxury demand vs environmentally friendly
Meeting consumer expectations regarding a beauty product and also using the most environmentally friendly packaging possible can lead to a conflict of interest and is the dilemma facing the cosmetics industry.
Expert: Avon "does not understand" MLM model
Cosmetics company Avon "does not understand" the MLM model and is dangerously trapped between two different strategies for selling, according to an expert in multi-level marketing.
NJPEC Package of the Year Awards recognizes industry's top designs
The 35th annual New Jersey Packaging Executives Club’s Package of the Year Awards has recognized some of the leading players in health and beauty, personal care, fragrance and color cosmetics.